Food For Thought: 2017 18 Upfronts: Who Will Win The Battle?

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Food For Thought: 2017 18 Upfronts: Who Will Win The Battle?
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AAF Dallas says
AAF Dallas presents our next installment in our Food For Thought Luncheon Series: UpFronts

Silver Sponsor: Scripps Networks Interactive
Bronze Sponsor: BET
Contributing Sponsor and Lanyard Sponsor: Captivate
Contributing Sponsor: Nielsen
Hear from our panelist of experts:

Blaise D'Sylva, VP of Media at Dr Pepper Snapple Group
Chris Schembri, COO, Camelot Strategic Marketing & Media
Karon Klein, Partner, Group Media Director, NEXTMedia
Jeff Wender, Senior VP and Managing Director fo the Nielsen Company's Local Television Practice, Nielsen
Jon Steinlauf, CRO at Scripps Networks Interactive

Moderator: Steve Edwards, Distinguished Chair and Professor of Advertising Director Temerlin Advertising Institute - SMU

According to a recent article in Variety, "with linear-TV viewing vying with a broad array of new video screens, the media companies that fight each year for billions of dollars in ad cash have trotted out new ideas they hope will catch the skeptical eye of Madison Avenue...A king’s ransom is at stake. The nation’s five big English-language broadcast networks secured between $8.41 billion and $9.25 billion last year in advance ad commitments for primetime as part of the upfront, according to Variety estimates, compared with between $8.02 billion and $8.69 billion the previous year. Those totals don’t consider daytime and late-night broadcast inventory, let alone cable."

Starting in February and culminating with the Broadcast network presentations the second week of May, the annual parade of video and digital sellers seek to convince thousands of advertisers and media buyers their slice of attention is worth more than the previous year. It seems every year, the calls for a 'death of the upfront' are met with equal calls for the importance of it. Where do you stand?

We'll hear from buyers, sellers and Nielsen, who sits squarely in the middle of it all.

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By: AAF Dallas

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