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Strawberries and cream is a long-held Wimbledon tradition. Each year during the two-week tournament, more than a million farm-fresh strawberries are served to attendees. But Centre Court isn't the only place serving the Championships' most iconic snack. Delhi's legendary 120-year-old kulfi brand, Kuremal, has teamed up with the All England Lawn Tennis Club to create a limited edition Strawberries and Cream kulfi!
Where can I eat this?
The limited-edition Strawberries and Cream kulfi will be available from June 23 to July 12 (the tournament period) at all four Kuremal outlets across the capital:
- Connaught Place
- Bengali Market
- Hauz Khas
- Chandni Chowk
What's the tradition about?
It all goes back to the very first Wimbledon tournament in 1877. Britain's strawberry season happened to perfectly coincide with the championship, so the fruit naturally found a spot on the menu. Over the years, strawberries and cream became so synonymous with Wimbledon that it's almost impossible to picture the tournament without them now.
But in India, strawberry season begins around mid-November and peaks in December. By the time summer rolls in, the fruit has all but vanished from markets, which makes this Wimbledon-inspired kulfi feel like a seasonal crossover.