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Off-White has opened its second flagship store in India at DLF Promenade in New Delhi, bringing the global luxury streetwear label’s latest collections to the capital. The Delhi store follows the brand’s India debut in Bengaluru earlier this year, and stocks its edit of ready-to-wear, footwear, bags and accessories.
Where's the store?
Find the store on DLF Promenade mall's ground floor. The space itself stays true to Off-White’s design genes, with industrial metal, soft curved lines, a compact seating area and a bright blue table crowded with merchandise.
The new store brings together men’s and women’s ready-to-wear, bags, footwear and a curated selection of lifestyle pieces. This outlet has brought contemporary luxury to the capital’s notoriously fashion-conscious crowd. And Off-White’s pitch isn’t just about clothes; it’s about individuality, too.
What's Off-White?
Founded by the late designer Virgil Abloh, Off-White has long blurred the lines between fashion, architecture, music and art. Today, the brand sits within Bluestar Alliance’s portfolio as part of its global brand management business. Off-White boasts some 600 licensees and operates a network of over 500 branded retail stores, with reported global retail sales exceeding $13 billion.
In India, Off-White operates in partnership with omni-channel business Brand Concepts Ltd. This is the same brand that holds distribution rights for licensed labels including Tommy Hilfiger, Juicy Couture, Superdry and Aeropostale.
For the label, Delhi is the latest stop in its Indian expansion. Not saying they’ll stop here. And for the capital’s classy (and not-so-classy) crowd, Off White’s yet another reason to window-shop at the mall.