Timpson: The Musical

What if the key to launching a hit new musical in a crowded market is, err, literal keys? High street locksmith and cobbling chain Timpsons are hoping it might be. In a bonkers PR exercise and/or a quixotic bid for creative fulfilment, they're sponsoring a show about their rise to keycutting and shoemending fame. Its two protagonists are two strapping Victorian inventors called Monty Montashoe and Keeleigh Keypulet (see what they did there?). The musical will follow them as they strive to lock down their dreams, which may well involve opening a UK-wide chain of 1000 high street stores, offering 'great service, by great people'. Hey, if the shoe fits...