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[title]Receiving a killer pass from Makélélé, going head-to-head with Pauleta or lifting a trophy alongside Pastore : plenty of dreams came true on May 18 at the Parc des Princes, at the Dream Tournament organised by ALL Accor, Accor's booking platform and loyalty programme.
More than a football tournament, it was a fully immersive experience that ALL Accor had engineered to give its members the chance to step onto the Parc des Princes pitch alongside iconic Paris Saint-Germain players - among them Pedro Miguel Pauleta, Makélélé, Pastore, but also Mario Yepes, Jérémy Ménez, Guillaume Hoarau, and the ever-electrifying Nenê.
The participants - loyal members of ALL Accor loyalty program, alongside personalities and the five winners of the contest organised by Time Out - were treated like real footballers throughout a day planned down to the last detail. From the moment they arrived, they were plunged into the European champions' dressing room, where personalised shirts and branded kits were waiting for them, before being split into 16 mixed teams, each named after one of the more than 45 hotel brands within the ALL Accor network, available on ALL.com and led by a former icon of the Parisian club.
Teams were called up one by one by the MC to enter the pitch through the tunnel - to the sound of Phil Collins - before playing their matches through to late afternoon, with no shortage of emotion along the way.
A series of ALL Accor-branded experiences
Once the boots were off, players could carry on living the pro life — heading for a massage by MGallery Collection, enjoying Novotel’s plant-based lunch experience at midday, or settling into a mixologist’s cocktail at one of the lifestyle corners set up throughout the Parc des Princes backstage, a circuit reflecting ALL Accor’s brand portfolio of more than 45 international hotel brands.
After the trophy presentation, the dream rolled on with a reconnection dinner prepared by Mövenpick, followed by an after-party curated by Sofitel featuring electronic DJ duo Ofenbach - a fitting finale to a day that already felt legendary.
"With ALL Accor, we're reshaping loyalty into something far more immersive - an experience-driven platform shaped by our members' passions," says Mehdi Hemici, the Chief Loyalty & ECommerce Officer at Accor “The Dream Tournament is a perfect embodiment of that ambition: going beyond the traditional hotel stay to unlock once-in-a-lifetime moments at the heart of football, in a venue as iconic as the Parc des Princes. This ability to go further - offering exclusive, emotionally resonant experiences deeply rooted in what our members love - is what defines the value of ALL Accor today."