Aiga Houston: Su Mathews Hale

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Aiga Houston: Su Mathews Hale
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AIGA Houston presents an evening with Su Mathews Hale, senior partner at brand strategy agency Lippincott, and former associate partner at Pentagram.

For over two decades, she has thrived at the intersection of graphic design and brand strategy. She has worked with a broad range of notable clients including Chick-fil-A, eBay, Hershey’s, Hyatt, New York Public Library, RadioShack, Red Robin, Samsung, Shutterstock, the U.S. Department of State. She served as creative director on the famed Walmart rebranding—a massive repositioning and brand revitalization engagement that contemporized the global retail giant while retaining the values of its heritage. The program included a new visual identity, an enhanced omni-channel customer experience, an award-winning employee brand book and an overall alignment with the retailer’s new brand essence, “Save money. Live better.”

She currently serves as the President of the AIGA where she has spearheaded Women Lead, a committee dedicated to celebrating the achievements of women in design, cultivating awareness of gender-related issues, and connecting women both within and beyond the design industry.

Presented in partnership with Judson Design.

$20 members/$35 non-members
6:30 Registration/Social
7:00 Lecture Begins
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By: AIGA Houston

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