Using Twitter To Build Community

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Using Twitter To Build Community
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Using Twitter To Build Community says
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Twitter is a powerful news and engagement platform, but sometimes it seems it is harder than ever to authentically connect there. However, contrary to some media reports, Twitter isn’t dead and can still be a vital part of a digital strategy. This month we will talk about how to harness the power of Twitter to grow your brand and connect with a vibrant community. We will also discuss the techniques and tools to make Twitter work for you. Among others, we will discuss:

1.) Why it's important to have an amazing Twitter profile and what yours should include
2.) How to get on the radar with industry experts and journalists
3.) Mistakes that some people and companies make on Twitter and how to avoid them
4.) How to curate and create interesting content for Twitter
5.) Which tweets should be automated and which should not
6.) Tools that will help you grow and use Twitter more effectively
New features of Twitter and how to take advantage of them


Madalyn Sklar, #TwitterSmarter Host and Podcaster

Madalyn is a Social Media Coach and Consultant helping countless entrepreneurs, startups and businesses of all sizes do one thing very well: "Work Smarter Not Harder." With nearly 20 years of online marketing experience, Madalyn's eagerness to share her knowledge makes her an in-demand speaker at conferences, discussion panels and college courses.

In 1996, she founded, an online community of female musicians. She saw the potential to use the Internet to connect others together, and today is still going strong with its mission to empower women in music. She was also one of the very first web designers here in Houston helping local businesses build their first presence online.

Fast forward to today. She's the host of the #TwitterSmarter podcast where she interviews top social media and marketing experts like Pat Flynn, Kim Garst, Brian Fanzo, Mark Schaefer and Mari Smith to name a few. You can listen on iTunes, Stitcher Radio and Soundcloud. She also runs the wildly popular #TwitterSmarter chat every Thursday at 12 noon. It's become THE place to connect, learn and share Twitter tips. Madalyn has also been a guest on popular Twitter chats: #BufferChat, #MediaChat, #BlogElevated and #SocialChat.

She was chosen for a mentoring program by Michael Stelzner, publisher of the Social Media Examiner, a digital magazine for marketers using social media for business. The intent of her mentorship is to help her become a top Twitter marketing expert in the country.


Twitter Smarter Podcast:
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By: Houston Social Media Breakfast