Time Out says
Like most documentaries detailing the efforts of corporate whistle-blowers, Charles Evans Jr.'s verite expose venerates its subject's (admittedly worthy) actions to the point where legitimate fascination sours into uncritical appreciation. The hero in question is Victor DeNoble, a Philip Morris scientist turned congressional witness, whose testimony about his former company's sinister chemical engineering altered public perception of Big Tobacco. So long as we're watching DeNoble recounting the details of his laboratory experiments, Addiction Incorporated remains sufficiently gripping; when Evans is reduced to observing his saintly subject educating high-school students about the dangers of nicotine addiction, it's considerably less so.
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