Miffy 70th Anniversary Exhibition

Miffy is a beloved fictional rabbit well-known around the world, created by Dutch picture book author and graphic designer Dick Bruna (1927–2017). For the adorable character’s 70th anniversary, Daimaru Umeda is hosting an exclusive exhibition at its 15th-floor museum until September 1.

From 1955 to 2009, Miffy has appeared in 32 picture books, and for the first time in Japan, the exhibition brings together original sketches and illustrations from the entire series. You’ll also get to delve deeper into three standout stories: Miffy Goes to Stay (1988), Dear Grandma Bunny (1996) and Miffy and the Long-Eared Rabbit (2006). Through these works, the exhibition examines Bruna’s bold design sensibility as well as his gentle and honest approach to heavy subjects such as loss.

Other highlights include a rare video screening of Bruna reading Miffy at the Seaside in Dutch (shown for the first time in 20 years) as well as art and graphic design works from his early days as an aspiring artist. Naturally, the event also features a gift shop with official Miffy merchandise such as plush toys, pouches, tote bags and stationery.

Tickets are available via Lawson, and cost ¥1,800 for adults, ¥1,300 for high school students, and ¥800 for elementary and junior high school students. Do note that entry is by time slots.