Negroni Week is in its seventh year as an international celebration of the famous Italian cocktail of Campari, gin and red vermouth. For seven days, thousands of bars around the world will be championing the nearly 100-year-old cocktail and raising money for charitable causes.
Negroni Week was launched by Imbibe magazine in 2013 to celebrate one of the world’s great drinks, invented by Count Camillo Negroni in Florence in 1919 as a variation on the Americano substituting gin for soda. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari.
During Negroni Week, participating venues will be donating a portion of the sales of Negroni cocktails and related items to a charity of their choice. At the end of Negroni Week, Campari Australia will match the donation to the nominated charity of Australia’s highest donating individual on-premise venue (to a maximum amount of $5,000). Last year’s event involved 7,700 venues in 60 countries and succeeded in raising $1.5 million.
So how can you take part? Head down to one of the following top bars and order a Negroni, of course.