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You can now order via facial recognition at FUEL

By
Josh Middleton
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FUEL, the chain of health- and calorie-conscious restaurants in Philadelphia, is following in the footsteps of that expensive new Apple phone by allowing its customers to order at a kiosk that recognizes their face and previous orders.

Just walk into FUEL, press the button that says “facial recognition” and the computer will scan your face and give you a list of the things you’ve ordered in the past. From there, you can pick and choose what you want, then pay for it with a quick swipe of your credit card.

FUEL is a healthy restaurant in Philadelphia

Photograph: Courtesy FUEL

To celebrate the new addition, FUEL is placing every single menu item at under $10, plus they’re adding 17 new menu additions, such as acai bowls, a tahini smoothie, a quinoa black bean burger and a Green Machine smoothie created by Philadelphia Eagles Offensive Tackle Lane Johnson.

“My goal for FUEL is to take fast-casual dining to the next level,” says owner Rocco Cima. “We want to focus on the ability for customers to get a great quick lunch or dinner made fresh using the best ingredients at a great price point.

Plus, sticking to their health-first philosophy, Cima says, “With three new kiosks at these locations, customers have the ability to see nutritional information and vivid photos for everything they are ordering, creating a quicker and more interactive customer experience.”

This is the first use of facial recognition software in a Philadelphia restaurant. Keep in mind that this is only available at the Center City and University City locations. East Passyunk is coming soon.

GET VOCAL FOR YOUR LOCAL? Love FUEL? Vote for it and your other favorite Philly joints in our Time Out Love Philadelphia Awards.

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