The Quartier des Bains is to Geneva what Chelsea is to New York and Löwenbräu is to Zurich, a hip art district in a former semi-industrial zone. Just off the centrally located Plainpalais and in the vicinity of the MAMCO (Modern art museum) and CAC (Contemporary art centre), a constellation of 12 galleries and additional four cultural institutions have formed an association to promote contemporary art.
The Quartier des Bains association organizes three Nuits des Bains a year on the last Thursdays of March, May and September. While the museums stay open, the galleries, all within short walking distance of each other, organize their openings on the same night. The events have become hugely popular and draw a young crowd of several thousands a year.