Betty Draper wannabes should take note of this retro hotspot in Eaux-Vives, a cavernous store styled like a period boudoir. Check out the range of original vintage sourced from Paris and reproduction '50s-style prom dresses with modern fabrics for prices that mean you can still afford to buy a drink when you wear your new dress out on the town. Choose from floaty pale pink A-line pieces with edgy skull-printed fabrics, lace-edged baby-dolls and silky slips in bright jewel colours – think Sandra Dee’s sleepover with a bit more edge. Owner Julie looks the part, knows her stuff, and can help with fittings and tailoring.
This is when Geneva's expensive lifestyle finally becomes an advantage; ladies here throw out their designer gear faster than you can say Carrie Bradshaw. There is a blossoming scene of well stocked vintage and second hand stores such as Julia's Dressing, as well as markets with luxury finds you’d be hard pushed to discover elsewhere. You can enjoy every type of used clothes shop here – from hectic over-stocked charity bargain buckets to chic vintage emporiums like Numéero 6. It is also worth keeping an eye on local flea markets, car boot sales (vide greniers) and the twice yearly Puces de Design, a vast retro furniture design market in a warehouse in Morges which has a formidable vintage clothes section.