Time Out says
DeeCee Style is a man's world, with a modern American edge. You'll find classic jeans, boots and shirts - a little bit of Easy Rider meets Pharell Williams.
It's a man's world in here and this man certainly knows how to handle his life. Classic jeans, boots and shirts, all with a modern American edge, a little bit of Easy Rider meets Pharell Williams, topped with classics like Church shoes, Belstaff jackets and Barbour coats. Forget about the cologne, real men smell of fuel.