Eclectic

Owner Bettina Müller claims to have opened Zurich's first concept store over a decade ago, though the concept here relies more on fashion than wider lifestyle concerns, with an inspiring mix of brands and styles - the shop has to live up to its name after all. It's still one of the best stores in town if you are looking for that special gala or cocktail outfit. Just remember that fashionable extravagances might also require financial extravagance.