Time Out says
With its collection of timeless and feminine pieces, kleinbasel is the place to find the items that you will return to again and again.
Although not to be confused with the area in Basel, label kleinbasel does share creative characteristics with its geographical namesake. Founded in 2001 by award-winning Basel designer Tanja Klein, the label stands for design and craftsmanship. Klein’s fascination with colour, fabrics and prints means window displays are tantalising. Meanwhile, if you part with cash to buy a piece, you can rest assured that it has been produced fairly using materials from Swiss and European suppliers. Still not convinced? A mark of the label’s popularity is its opening last year of a branch in Zurich’s Viadukt.