Noa

It’s all about laid-back chic at this Old Town institution where the key style message is don't try too hard. Here, you can pick up wearable boho clothing, shoes you can actually walk in and bags you can fit things in. Choose from brands including Forte Forte, Goat, Vanessa Bruno and Isabel Marant Etoile, along with great bikinis, Hanky Panky pants and a mean woolly hat collection from Wool and the Gang. The friendly team – most of whom have been here for years – are great at advising and organise events throughout the year including a renowned beach party and knitting fests in the winter. There's a gentle buzz about Noa, while the large changing rooms and flattering mirrors make it a good place to try out some new shapes and styles. There are toys and smiles for mini-me too, plus a cracking kidswear range.