Bringing a New York "Nolita" vibe to Geneva, fashion editor Katharina Sand started this store in 2000 as a reference book for contemporary designer labels. Stylists and fashion fans flock here from around Europe for its exclusive mix of established and up-and-coming labels. Top picks include cult fashion insiders Mayle and Isabel Toledo and laid-back New York-style brands such as Alice and Olivia and Elizabeth and James. The staff know how to style you to the max, be it in a one-off Issa dress or a range of Theory basics. Jewellery from Kelly Wearstler, ever evolving lifestyle brands and pop-up events make this store a must-stop on a shopping tour of the Old Town. Keep an eye on the website for regular shows bringing US designers to Geneva and join the hordes of savvy local girls for the legendary sales.