As soon as you walk into Gennaro Dell’Aquila’s Chelsea salon, your nostrils will be confronted with a barrage of soothing aromas. The whole ethos of this salon – along with their two other London spots in Notting Hill and Wimbledon – is to create beauty with nature. Sounds gimmicky, right? I was skeptical, but left with uber-glossy locks that stayed shiny for weeks. The chic industrial interiors are decorated with colourful jars of their 20 natural and organic powders, all lined up on a wall like a sweet shop. These are used for their bespoke herbal hair treatments, carefully curated and mixed together after your own hair consultation. Then, they’re applied and left to sit, before a wash, head massage, bouncy blow-dry and styling (hands down to my stylist who somehow managed to get my awkward growing-out fringe to sit very nicely). GA also offer all of your usual cuts, colour, Olaplex and other spa treatments – and boast incredible Italian coffee, so it’s a bit of a win-win.
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