Super Bowl 2024 in the UK: kickoff time, date and how to watch Chiefs v 49ers

Everything you need to know about the biggest night in American footie

Liv Kelly
Written by
Liv Kelly
Contributing Writer
NFL flags in London
Photograph: Alexandre Rotenberg /

There’s no denying that the Super Bowl is legendary. The NFL’s flagship event is by far the most watched sporting event in the entire US of A. But it’s a massive deal outside the States, too: last year, well over 110 million people tuned in to watch the Kansas City Chiefs beat the Philadelphia Eagles. 

And then there’s the halftime show. Sure, it lasts barely a quarter of an hour, but this star-studded mid-game performance has brought us some iconic moments over the years. You can read about Time Out’s favourite halftime shows right here and read more about this year’s performance here

Just because we’re over the pond in the UK doesn’t mean we have to miss out on all the action. In fact, so long as you’re willing to sacrifice an early bedtime, it’s pretty easy for British American football fans to catch the game. Here’s everything you need to know about catching Super Bowl LVIII here in the UK. 

When is 2024’s Super Bowl? 

Time to get excited: it’s coming this Sunday, February 11 2024. 

What time does the Super Bowl start in the UK? 

The game kicks off at 11:30pm UK time. 

How to watch the Super Bowl on TV for free? 

You’ll be able to watch live for free on ITV1 and ITVX, and it will also be shown on Sky Sports. Coverage starts at 10:45 pm. 

Where is the Super Bowl this year? 

It’s being played at the Allegiant Stadium in Paradise, Las Vegas, which is usually home to the Las Vegas Raiders. The Raiders didn’t make the playoffs this year. 

Who’s playing?

Super Bowl LVIII (that’s number 58) will be between the Kansas City Chiefs and the San Francisco 49ers. The Chiefs have reached the Super Bowl in four of the last five seasons, and have won two of those titles. The 49ers haven’t won since 1994. 

Who is performing in this year’s halftime show? 

The iconic half-time show will this year be performed by Usher. Reba McEntire, a country music star, will be singing the national anthem. For more about this year’s halftime show, you can have a look at our Time Out guide right here.

What time will the Super Bowl 2024 halftime show start in the UK? 

Given that kick-off is at 11:30pm UK time, we can expect the halftime show at around 1:15 am. But it’s a pretty short stint – Usher will only be on stage for around 15 minutes. 

How much are Super Bowl tickets?

In short: a lot. The prices vary enormously depending on where in the stadium you opt for, but this has widely been reported as the most expensive Super Bowl ever. Tickets started from around $5,360 but went all the way up to over $44,000. 

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