It takes time to create perfection. For example, did you know that the average elephant pregnancy lasts a whopping 95 weeks? Other beautiful things take a little less time to come into the world. For human babies, it’s roughly 40 weeks. And to infuse Ableforth’s Bathtub Gin with its distinctively delicious flavour, it’s one week.
But first things first. The whole process starts with copper pot-distilled gin made with juniper, coriander and a range of fragrant botanicals. It’s then that the week-long magic takes place. A portion of this gin is then infused over the course of those seven days with a further six botanicals (we’re talking zesty orange peel, spicy-sweet cassia, citrussy coriander seed, and warming cardamom and clove) and gently blended back into the original mixture, giving Ableforth’s its unique and distinct flavour not found in other gins. Add ice and tonic and you’ve got yourself the G&T of your dreams.
Ableforth’s one-week creation period got us thinking: what else could we achieve over the course of 168 hours? So, with the summer holidays just around the corner we’ve drawn up the ultimate guide to one week travelling around England and Wales. Spoiler: we’ve taken a little bit of inspo from that fine-looking Ableforth’s Bathtub Gin and its creation process.
To find out more about Ableforth’s, check them out on Insta and Facebook. Look for their #weekwellspent campaign on social, too.