The concept is great and the food too but they go on and ON about where it came from an it is IRRITATING!!!
In Parma by Food Roots
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Posted: Fri Aug 3 2012
Authentic Food in the Authentic Way. Traditional eating, Italian style comes to central London in the shape of In Parma, a chichi little Fitzrovia restaurant where the produce of the Food Roots company is explored. Food Roots is dedicated to the preservation of traditional Italian produce, importing foods bearing the Protected Designation of Origin and Protected Geographical Indication seals, which guarantee authenticity of flavour and support the ancestry of Italy’s most famous foodstuffs. In a charming dining room with just a handful of seats, surrounded by hanging meats, shelves lined with wines and refrigerators bursting with cheeses, guests are invited to sample those products that Food Roots holds so dear, guests to In Parma learn more about the origins and creation of favourite produce and the people behind it, sampling food and wine the way it is meant to be enjoyed – with passion and knowledge.
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3.3 / 5
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The atmosphere is quite lovely. We ordered the lasagna as we had limited time. The lasagna, while tasty, was lukewarm on the outside and cold in the centre (clearly microwaved) and the accompanying salad was sans dressing. The service was relatively fast but the one problem I had was the owner who launched into his business rationale (unprompted) and concept ideas for the menu. The waiter could have done this in half the time. It's lunch hour and people need to eat and go. I hope he starts to realise this and cut the repartee.
Relaxed atmosphere. Food is consistently good. Knowledgeable staff and the owner is almost always on hand. Do try ordering your meats with a Lambrusco, divine!