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The competitor two doors down does better sausage rolls, but this charismatic, 24-hour East End institution all human life is here nevertheless wins out in every other regard: perfect bagels both plain and filled (egg, cream cheese, herring, mountains of salt beef), superb breads and magnificently moreish cakes. When the bars and clubs in the area begin to close, the queue for bagels curves round the shop and trails out the door. Even at 3am, fresh baked goods are being pulled from the ovens at the back of the tight interior; as you'd imagine, the smell is wonderful.
Time Out Cheap Eats in London Guide 2007
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I've just realised this question says WHY you should get to know me. That basically means I have to tell you how great I am, truth is, it's gonna...
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Amazing.... Saturday - 6am strolling out of Cafe 1001/93 Feet East this places sort you right out. £2 Turkey Beigel Cannot Complain!
I can't quibble with a word of the review but it's baffling that such favourable comments only add up to three stars. I'm with Brian Wilson (if that really is his name). 5 stars, no question.
Best Beigal ever from BrickLane, Bethnal Green,London, E2.