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The competitor two doors down does better sausage rolls, but this charismatic, 24-hour East End institution all human life is here nevertheless wins out in every other regard: perfect bagels both plain and filled (egg, cream cheese, herring, mountains of salt beef), superb breads and magnificently moreish cakes. When the bars and clubs in the area begin to close, the queue for bagels curves round the shop and trails out the door. Even at 3am, fresh baked goods are being pulled from the ovens at the back of the tight interior; as you'd imagine, the smell is wonderful.
Time Out Cheap Eats in London Guide 2007
London's best review, food and drink news