This is the third branch of what was formerly known as Tapped & Packed (the other two are on Rathbone Place and Tottenham Court Road), and don’t be surprised if it’s not the last. The formula is simple and very effective. Buy good beans and treat them with respect. Create a space that’s unintimidating and relaxing – a very long space in this case, with skylights running almost its full length.
Employ waiting staff who know that a smile and a friendly word are just as important as efficiency. It pays off. Even though this branch is the largest of the three, it wasn’t easy to bag a table at 2.30pm on a weekday. There were a couple of informal office meetings taking place, but also a lot of people sitting on their own. Average age: low 30s. Food: majoring on sandwiches and salad of reasonable prices (by Soho standards), plus the usual baked goods. A completely satisfying experience. Leaving was a wrench.