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The best baby stores in NYC

Kids can be trendsetters at any age—these NYC shops cover blankies, binkies, baby clothes and absolutely everything in between


RECOMMENDED: The best toy stores in NYC


Finding the best baby stores in NYC can be a challenge—with so many options, it’s hard to know where to look. While you’re out and about exploring NYC museums or trying a mommy and me class with your toddler, take a side trip to one of these super cute shops. Ranging from whimsical mom n’ pop to trusted family brands, these New York staples can’t be beat. 



Baby stores in NYC

Buy Buy Baby

Buy Buy Baby

Buy Buy Baby

  • Price band: 1/4

Show up on a weekend afternoon and it might be rough to navigate through the sea of bellies working on their registries. The selection of goods is vast, from basic pacifiers, bibs and washcloths to floor-to-ceiling displays of fancier diaper bags and bedding. You’ll also find strollers (both low- and high-end), as well as nursery setups complete with cribs, sheet sets and mobiles.

  1. 270 Seventh Ave, (between 25th and 26th Sts)
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Babesta

Babesta Photograph: Caroline Voagen Nelson

Babesta Threads

  • Price band: 1/4

Husband-and-wife team Aslan and Jenn Cattaui fill their cozy 450-square-foot store with the stuff kids dig—Junk Food concert tees, Uglydolls, Eazy Bean chairs and vintage wear that’ll make parents envious. The shop mainly focuses on the under-six set, but the Cattauis have recently begun stocking pieces for older children from popular lines such as Chaos Recycled. You'll wish this stuff came in your size.

  1. 66 West Broadway, (between Murray and Warren Sts)
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Giggle

Giggle

Giggle

  • Price band: 2/4

A stroller parking lot, an in-store changing table, daily product demos and weekly storytimes are just a few of the nifty amenities at this everything-for-baby spot. Be sure to check out their line of organic cotton toys (we love the plush animal finger puppets) and bodysuits. All the kidware, including clothing, strollers and furniture, have been vetted to meet parent-minded criteria such as space-save-ability, washability and durability.

  1. 352 Amsterdam Ave, (between 76th and 77th Sts)
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Pink Olive

Pink Olive Photograph: Miha Matei

Pink Olive

  • Price band: 2/4

Owner Grace Kang has been a buyer for Barneys, so it's no surprise that her store is filled to the brim with chic clothes and accessories for kids. They'll love rocking clothing and accessories like Liberty of London hair bows ($16), bear-claw booties ($52) and Brooklyn-repping onesies ($32) at play group.

  1. 167 Fifth Ave, (between Berkeley and Lincoln Pls)
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Mini Jake

Mini Jake Photograph: Cinzia Reale-Castell

Mini Jake

  • Price band: 2/4

Everything's ultramodern at this Billyburg baby mecca, a spin-off of Brooklyn design store Two Jakes. Look for the latest bags, strollers and cribs from brands like Oeuf, Argington and Bloom.

  1. 178 North 9th St, (between Bedford and Driggs Aves)
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Torly Kid store, workshop to make friendship bracelets and hula hoop competition

Torly Kid store, workshop to make friendship bracelets and hula hoop competition Photograph: Caroline Voagen Nels

Torly Kid

  • Price band: 2/4

Owner Carol Adams transformed her successful store Babylicious into Torly Kid—a one-stop shop for both tots and tweens. Best-selling lines like Tooby Doo, Lunchbox and Appaman are now stocked in bigger sizes as well as small. The store also has an extensive collection of party favors.

  1. 51 Hudson St, (between Duane and Jay Sts)
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lulu's then and now

lulu's then and now Photograph: Jonathan Aprea

LuLu's Then & Now

  • Price band: 1/4

The pint-size members of Brooklyn's style set have an eye for unique duds. Brigitte Prat's third kid-oriented LuLu store in Park Slope fits the bill, making an eco-friendly foray into the world of consignment. Gently used clothing (newborn to size 8) shares space with secondhand baby gear, toys, books and even furniture.

  1. 75A Fifth Ave, (between Prospect and St. Marks Pls)
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TaRoo Too

TaRoo Too Photograph: Marielle Solan

TaROO Too

  • Price band: 2/4

Located down the street from the original TaROO on the Upper East Side, this chic children's boutique carries clothing and gifts for boys through age 14 and girls through age 16. Kids can amass a cool wardrobe by combining trendy brands like Mudpie, Lemon and Charlie Rocket with store-brand prices that start at $8. 

  1. 1480 First Ave, (at 77th St)
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Koh's Kids

Koh's Kids Photograph: Virginia Rollison

Koh's Kids

  • Price band: 2/4

This small shop in Tribeca sells shirts and pants from companies like Charlie Rocket for the 14-and-under set, along with a small assortment of Haba and Bruder toys.

  1. 311 Greenwich St, (at Reade St)
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Kisan

Kisan Photograph: Cinzia Reale-Castello

Kisan

  • Price band: 2/4
  • Critics choice

This Soho boutique comes to NYC courtesy of Iceland. Head to the back of the shop for racks of children's clothes, including whimsical T-shirts with trompe l'oeil prints from Japanese line Muchacha, and wares from New York label Makié and French brand Finger in the Nose.

  1. 125 Greene St, (between Prince and W Houston Sts)
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Babies "R" Us

Babies "R" Us Photograph: Richard Cadan

Babies “R” Us

  • Price band: 1/4

The Union Square outlet of this megachain has just about everything you could ever need to feed, bathe, diaper, clothe, transport and entertain your babe. Even though it specializes in the basic and affordable, it does carry some high-end brands like Bugaboo and Timi & Leslie.

  1. 24-30 Union Sq East, (between 15th and 16th Sts)
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Bit'z Kids

Bit'z Kids Photograph: Courtesy of Bit'z Kids

Bit'Z Kids

  • Price band: 1/4

These colorful stores specialize in Japanese clothing, shoes and toys. Kids will enjoy the play area, while moms will be excited to find a diaper-changing and breastfeeding room at both locations.

  1. 275 Greenwich St, (between Warren and Murray Sts)
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Crew Cuts by J. Crew

Crew Cuts by J. Crew Photograph: Courtesy of Crew Cut

Crewcuts

  • Price band: 2/4

Thanks to J.Crew's line for kids, parents can help Junior perfect the collegiate look decades before he heads off to Brown. This flagship location, on the UES, sells cardigans and bubble skirts for girls and chinos and suede boots for boys.

  1. 1190 Madison Ave, (at 87th St)
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Sweet William

Sweet William Photograph: Peter Staley

Sweet William

  • Price band: 3/4

Children's fashion editor turned entrepreneur Bronagh Staley handpicks this boutique's clothing and playthings for kids ages newborn to eight. She's a fan of labels like April Showers and Wovenplay. Both locations use birch and reclaimed wood in their design to create a fantasy feel.

  1. 112 North 6th St, (at Berry St)
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Area Kids- Upper West Side

Area Kids- Upper West Side Photograph: Cinzia Reale-Castello

Area Kids

  • Price band: 2/4

The shop mostly stocks clothing from local designers (Egg & Avocado, Appaman), but you’ll also find imaginative and unusual toys from France and Germany.

  1. 55 W 14th St, (between Fifth and Sixth Aves)
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Pottery Barn Kids

Pottery Barn Kids Photograph: Courtesy of Pottery

Pottery Barn Kids

  • Price band: 2/4

At this home-furnishings store with designs exclusively for tykes, shoppers will find whimsical nursery and youth furniture plus adorable accessories. Blankets, playroom accessories and small toys are also available.

  1. 1311 Second Ave, (at 69th St)
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