The best toy stores in NYC for kids

The young and young at heart will love these toy stores in NYC. Options abound, and you won't go home empty-handed.
Photograph: Courtesy Teich Toys and Books
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Chances are high that if you can't find a toy in New York, it might not actually exisit. 

Thanks to the best toy shops in NYC, variety abounds. Parents will have no issue discovering the perfect present or rewarding their kiddies with a irresistible item. Need a teddy? Want to get a board game the whole family can enjoy? Thinking of something European? This list has you covered. 

Head to each borough to find something the little ones in your life will love (no judgment if you find a few items for yourself, too). These toy stores in NYC will make everyone feel like a kid again!

While you're on a shopping spree, be sure to take a look at the best kids' clothing stores in NYCschool supply stores in NYC and round out your adventures with a scoop of your favorite flavor from one of the tastiest ice cream shops in town. 

Best toy stores in NYC

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Renderings: Courtesy FRCH Design Worldwide
Shopping, Toys and games

American Girl Place

icon-location-pin Midtown West

American Girl’s new retail space is every little girl's dream. The 40,000-foot shop spans two levels and offers some pretty amazing features, including a salon for dolls and kids! Tots will be able to get their hair cut and primped right alongside their favorite doll. A signature studio will allow kids to personalize a doll with their own designs and a media studio will host instructional classes as well as health and wellness activities. If your kids are complete fans of American Girl, then why not host their next birthday party there? The shop offers private party rooms with themed packages, projection equipment and other features that will make your child’s next event the talk around school. All ages. 

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Photograph: Courtesy Build-A-Bear
Shopping, Toys and games

Build-A-Bear

icon-location-pin Midtown West

Kids are in the driver's seat when they head to Build-A-Bear Workshop. After hand-selecting a fury friend—popular characters, cute teddies, farm animals, etc.—they get to watch their animal come to life. After adding stuffing and a small heart to their creation, little shoppers to customize their new pal's outfits with fun accessories. All ages. 

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Photograph: Shutterstock
Shopping

LEGO Flagship Store

Budding engineers will be inspired by the creativity of LEGO's Chelsea flagship store. In addition to marveling at 3-D murals of classic NYC sites, little visitors can test out their building skills during free events and learn tips from in-store experts. 

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Shopping, Toys and games

Disney Store

icon-location-pin Midtown West

Disney magic comes to life in its Times Square outpost, which is always filled to the brim with stuffed animals of your favorite characters, glittery princess accessories, baby gear for the smallest of tots and NYC-themed Mickey gear for out-of-towners. No matter your favorite movie, you're sure to find merch from your go-to flicks. But be warned: The crowds can be intense. 

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Photograph: Courtesy of Dinosaur
Shopping, Toys and games

Dinosaur Hill

icon-location-pin East Village

This top-rated establishment carries creative gifts for kids of all interests! Young children will be entranced by Dinosaur Hill's striking collection of European-made marionettes–especially those from Prague—in addition to a wall-to-wall setup of toys, books, stuffed animals, school gear and other great stuff. Parents and gift-givers will also appreciate the array of items available.

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Photograph: Cinzia Reale-Castell
Shopping, Kid's clothes

The Children's General Store

icon-location-pin Upper East Side
This small toy shop on the Upper East Side is packed with classic playthings like puzzles and arts-and-crafts kits and also offers complimentary gift wrapping.
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Photograph: Driely Schwartz
Shopping, Design and interiors

Annie's Blue Ribbon General Store

icon-location-pin Boerum Hill

At this Kelly green, 1,100-square-foot spot with a backyard for events, whimsical housewares, novelties and whatever owner Ann Cantrell deems “best in show” crowd the shelves. Its rotating lineup is heavy on items for little ones, so spoil your tots with adorable stuffed animals, puzzles, DIY craft kits and cute trinkets like pencil toppers, tiny army men with parachutes, magnets, gag gifts and jewelery. There's also stuff for adults too, including mugs, candles and quirky gifts. Don't miss Annie's annual easter egg hunt, a beloved event for Park Slope locals.

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kiddingaround1
Photograph: Cinzia Reale-Castell
Shopping, Toys and games

Kidding Around

icon-location-pin Flatiron

This local favorite offers everything from playhouses and puzzles of varying difficulty to ride-on toys, terrarium and garden projects, dress-up items and accessories for pretend play, action figures, bath toys, musical instruments. You name it, Kidding Around has it! 

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Photograph: Cinzia Reale-Castello
Things to do

Area Kids

icon-location-pin Park Slope

Head to one of Area Kids' Brooklyn locations to snag goods from Hasbro, Melissa & Doug, Fisher Price and other popular brands. These stores are ideal for those with wee little ones (12 and under) or parents in search of a good gift for loved ones. 

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Photograph: Courtesy Teich Toys and Books

Teich Toys & Books

Picking out new toys for your tots? Skip the big-box stores and pop down to this Abingdon Square spot. The shop is filled to the brim with toys like handmade stuffed animals, puppets made of recycled sweaters, wooden heirloom-quality toys and old-fashioned battery-free entertainment (think Slinkys and the like). There’s also a wide selection of books and a cozy place to read. Just look for the giant wooden locomotive in the corner! 

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Shopping, Toys and games

Mini Jake

icon-location-pin Williamsburg

Everything's ultra modern at this Billyburg baby mecca, a spin-off of Brooklyn design store Two Jakes. Look for the latest bags, strollers and cribs from brands like Oeuf, Argington and Bloom when you make your visit. 

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Shopping

Piccolini NYC

icon-location-pin Midtown West

What to get a hip city kid who has it all? This adorable SoHo store definitely has something to suit their fancy. It stocks little Brooklynite onesies, graphic tees, animal bathtoys, temporary tattoos and tons of other fun gear for the youngsters you love.

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Photograph: Caroline Voagen Nels
Shopping, Kid's clothes

Torly Kid

icon-location-pin Tribeca

Owner Carol Adams transformed her successful store Babylicious into Torly Kid—a one-stop shop for both tots and tweens. Best-selling lines like Pink Chicken, Nununu, Alex Toys and Appaman are now stocked in bigger sizes as well as small. The online store also has an extensive selection of camp items during the spring and summer season.

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Shopping, Toys and games

West Side Kids

icon-location-pin Upper West Side

This family-run institution has been selling toys, games and books to uptown children since 1981! You can find traditional New York-themed selections, classic wooden toys, books, party favors, educational toys and toys geared specifically to special needs children, travel and outdoor play.

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Shopping, Toys and games

Acorn Toy Shop

icon-location-pin Boerum Hill

Acorn stocks educational and community-minded toys in its Brooklyn outpost. Play tents in bright colors replace the old-fashioned pillow-and-blanket fort, and a wooden animal menagerie has all the variety of Noah’s Ark. 

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Shopping, Toys and games

Toy Tokyo

icon-location-pin East Village

This mecca of Asian toys, collectibles and tchotchkes houses dizzying displays of memorabilia—half of which hails from Japan. Snatch up quirky bubblegum-pink Gloomy Bear stuffed animals, Godzilla figurines, kaiju models and other cool stuff.

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Shopping, Toys and games

Mary Arnold Toys

icon-location-pin Upper East Side

Following FAO Schwarz's closure, Mary Arnold Toys nabs the title of oldest continuously run toy store in New York City. Founded in 1931, this cozy shop offers unusual, hard-to-find playthings, classic toys and plenty of dolls, planes and trains to go around.

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Shopping, Toys and games

Fantastic Kids Toys

icon-location-pin Upper East Side

This toy wonderland on the UES carries brands like Creativity for Kids, LEGO, Hasbro, Melissa & Doug, Kickboard, Bruder and Bling20, plus it's easy to get in and out (or go straight to an event) with the shop's convenient free gift wrapping services. Fantastic Kids Toys also offers a large selection of party favors in case you're planning your next big bash! 

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Kaleidoscope
Shopping, Independent retailers

Kaleidoscope Toy Store

Shop for all the tykes in your life—from little babes to toddlers to tweens—at this Bay Ridge shop, stocking all sorts of playthings. You'll find funky mobiles, plush pals, challenging games, art sets and scooters. The staff is always willing to help you discover age-appropriate toys within your budget.

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Photograph: Caroline Voagen Nels
Shopping, Toys and games

Boomerang Toys

icon-location-pin Tribeca

Stop by Boomerang for super-cute plush toys, trains, wooden toddler toys, adjustable scooters, Playmobil, fidget spinners and more! Chances are you'll love it just as much as your kiddos' do! 

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Eli's Properties
Photograph: Brian Tisza Photography
Shopping, Specialist food and drink

E.A.T. Gifts

icon-location-pin Upper East Side

At the nonedible arm of the Eli Zabar empire, parents can stock up on whimsical paper goods and kid-friendly baubles including everything from stickers and erasers to cupcake-shaped lip glosses and silly straw sunglasses.

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Health and beauty, Hair salons

LuLu's Cuts and Toys

icon-location-pin Park Slope

Owned by local mom Brigitte Prat, this hair salon doesn't just offer kids stylish cuts. It also sells a diverse collection of toys, including Schleich animal figures and ride-ons, plus retro board games and toys parents loved when they were young. 

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Greg Kessler
Shopping, Kid's clothes

My Little Sunshine

icon-location-pin Chelsea

This cozy shop located on a sleepy stretch of Ninth Ave is stuffed with durable kids' clothing from labels such as Imps&Elves and Splendid. Browse blankets and muslin "sleeping bags," accessories and a toy stash of covetables like mini kick scooters and Jellycat stuffed animals.

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Photograph: Melissa Sinclair
Shopping, Toys and games

Norman & Jules

icon-location-pin Park Slope

This Park Slope venue provides parents with beautifully designed and eco-friendly toys, decor, books, crafts and baby gear. The husband-and-wife team also added a backyard playspace behind the shop—a welcomed addition to this family-friendly nabe.

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Photograph: Courtesy Yelp/Carolina C.
Shopping, Toys and games

Pizzazzz Toyz

icon-location-pin Carroll Gardens

This little Cobble Hill shop is up-to-date on the latest toy trends. The venue stocks the best new brands your kids will love—LOL Surprise!, Hatchimals and Fingerlings, to name a few. But classic options like LEGOs, puzzles and board games are also available. Every so often, you'll catch a giant LEGO action figure standing guard outside the store next to cartons of seasonal toys like plastic balls and hula hoops. All ages.

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Photograph: Courtesy Yelp/Herman H.
Shopping, Toys and games

Greenpoint Toy Center

icon-location-pin Greenpoint

Kids of all ages will find something to love at this Brooklyn shop, which carries name brands such as LEGO, Thomas and Friends and more. Don't forget to scope out the educational games, international items and bikes when you make a visit. If you're in search of a present, head to the venue's website for age-appropriate suggestions for your birthday boy or girl. All ages. 

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Photograph: Courtesy Yelp/Ted C.
Shopping, Toys and games

Morning Glory

icon-location-pin Astoria

Morning Glory is a Queens-based toy and stationary shop with an Asian influence, featuring popular Hello Kitty accesories and anime merchandise. To accompany TY Beanie Babies, plush Pusheen merchandise and board games, the store also offers items such as backpacks, alarm clocks and totes with kid-inspired themes. All ages. 

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Photograph: Courtesy Yelp/Steph's Creativity Corner
Shopping, Toys and games

Steph's Creativity Corner

icon-location-pin Staten Island

Part event space, part toy store, Steph's Creavtivity Corner helps little ones bring their visions to life. Craft classes are available on Wednesdays and Saturdays for $10/child and birthday party options are also available for those who are looking to create on their big day. Don't forget to check out this locale's toy offerings such as Shopkins, bracelet-making kits, sticker books and more. All ages. 

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Photograph: Courtesy Yelp/Kaleidoscope Gallery
Shopping, Toys and games

Kaleidoscope Gallery

icon-location-pin The Bronx

Equally appealing to kids and adults, Kaleidoscope Gallery offers fun trinkets for all ages. While mom and dad will opt for local souvenirs or artwork, kiddies will gravitate toward the toy selection, which includes Hello Kitty merch, stuffed animals, baking kits and lots of other goodies. All ages. 

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