Best toy stores in NYC
American Girl’s new retail space is every little girl's dream. The 40,000-foot shop spans two levels and offers some pretty amazing features, including a salon for dolls and kids! Tots will be able to get their hair cut and primped right alongside their favorite doll. A signature studio will allow kids to personalize a doll with their own designs and a media studio will host instructional classes as well as health and wellness activities. If your kids are complete fans of American Girl, then why not host their next birthday party there? The shop offers private party rooms with themed packages, projection equipment and other features that will make your child’s next event the talk around school. All ages.
Kids are in the driver's seat when they head to Build-A-Bear Workshop. After hand-selecting a fury friend—popular characters, cute teddies, farm animals, etc.—they get to watch their animal come to life. After adding stuffing and a small heart to their creation, little shoppers to customize their new pal's outfits with fun accessories. All ages.
Budding engineers will be inspired by the creativity of LEGO's Chelsea flagship store. In addition to marveling at 3-D murals of classic NYC sites, little visitors can test out their building skills during free events and learn tips from in-store experts.
Disney magic comes to life in its Times Square outpost, which is always filled to the brim with stuffed animals of your favorite characters, glittery princess accessories, baby gear for the smallest of tots and NYC-themed Mickey gear for out-of-towners. No matter your favorite movie, you're sure to find merch from your go-to flicks. But be warned: The crowds can be intense.
This top-rated establishment carries creative gifts for kids of all interests! Young children will be entranced by Dinosaur Hill's striking collection of European-made marionettes–especially those from Prague—in addition to a wall-to-wall setup of toys, books, stuffed animals, school gear and other great stuff. Parents and gift-givers will also appreciate the array of items available.
At this Kelly green, 1,100-square-foot spot with a backyard for events, whimsical housewares, novelties and whatever owner Ann Cantrell deems “best in show” crowd the shelves. Its rotating lineup is heavy on items for little ones, so spoil your tots with adorable stuffed animals, puzzles, DIY craft kits and cute trinkets like pencil toppers, tiny army men with parachutes, magnets, gag gifts and jewelery. There's also stuff for adults too, including mugs, candles and quirky gifts. Don't miss Annie's annual easter egg hunt, a beloved event for Park Slope locals.
This local favorite offers everything from playhouses and puzzles of varying difficulty to ride-on toys, terrarium and garden projects, dress-up items and accessories for pretend play, action figures, bath toys, musical instruments. You name it, Kidding Around has it!
Head to one of Area Kids' Brooklyn locations to snag goods from Hasbro, Melissa & Doug, Fisher Price and other popular brands. These stores are ideal for those with wee little ones (12 and under) or parents in search of a good gift for loved ones.
Picking out new toys for your tots? Skip the big-box stores and pop down to this Abingdon Square spot. The shop is filled to the brim with toys like handmade stuffed animals, puppets made of recycled sweaters, wooden heirloom-quality toys and old-fashioned battery-free entertainment (think Slinkys and the like). There’s also a wide selection of books and a cozy place to read. Just look for the giant wooden locomotive in the corner!
Everything's ultra modern at this Billyburg baby mecca, a spin-off of Brooklyn design store Two Jakes. Look for the latest bags, strollers and cribs from brands like Oeuf, Argington and Bloom when you make your visit.
What to get a hip city kid who has it all? This adorable SoHo store definitely has something to suit their fancy. It stocks little Brooklynite onesies, graphic tees, animal bathtoys, temporary tattoos and tons of other fun gear for the youngsters you love.
Owner Carol Adams transformed her successful store Babylicious into Torly Kid—a one-stop shop for both tots and tweens. Best-selling lines like Pink Chicken, Nununu, Alex Toys and Appaman are now stocked in bigger sizes as well as small. The online store also has an extensive selection of camp items during the spring and summer season.
This family-run institution has been selling toys, games and books to uptown children since 1981! You can find traditional New York-themed selections, classic wooden toys, books, party favors, educational toys and toys geared specifically to special needs children, travel and outdoor play.
Acorn stocks educational and community-minded toys in its Brooklyn outpost. Play tents in bright colors replace the old-fashioned pillow-and-blanket fort, and a wooden animal menagerie has all the variety of Noah’s Ark.
This mecca of Asian toys, collectibles and tchotchkes houses dizzying displays of memorabilia—half of which hails from Japan. Snatch up quirky bubblegum-pink Gloomy Bear stuffed animals, Godzilla figurines, kaiju models and other cool stuff.
Following FAO Schwarz's closure, Mary Arnold Toys nabs the title of oldest continuously run toy store in New York City. Founded in 1931, this cozy shop offers unusual, hard-to-find playthings, classic toys and plenty of dolls, planes and trains to go around.
This toy wonderland on the UES carries brands like Creativity for Kids, LEGO, Hasbro, Melissa & Doug, Kickboard, Bruder and Bling20, plus it's easy to get in and out (or go straight to an event) with the shop's convenient free gift wrapping services. Fantastic Kids Toys also offers a large selection of party favors in case you're planning your next big bash!
Shop for all the tykes in your life—from little babes to toddlers to tweens—at this Bay Ridge shop, stocking all sorts of playthings. You'll find funky mobiles, plush pals, challenging games, art sets and scooters. The staff is always willing to help you discover age-appropriate toys within your budget.
Stop by Boomerang for super-cute plush toys, trains, wooden toddler toys, adjustable scooters, Playmobil, fidget spinners and more! Chances are you'll love it just as much as your kiddos' do!
At the nonedible arm of the Eli Zabar empire, parents can stock up on whimsical paper goods and kid-friendly baubles including everything from stickers and erasers to cupcake-shaped lip glosses and silly straw sunglasses.
Owned by local mom Brigitte Prat, this hair salon doesn't just offer kids stylish cuts. It also sells a diverse collection of toys, including Schleich animal figures and ride-ons, plus retro board games and toys parents loved when they were young.
This cozy shop located on a sleepy stretch of Ninth Ave is stuffed with durable kids' clothing from labels such as Imps&Elves and Splendid. Browse blankets and muslin "sleeping bags," accessories and a toy stash of covetables like mini kick scooters and Jellycat stuffed animals.
This Park Slope venue provides parents with beautifully designed and eco-friendly toys, decor, books, crafts and baby gear. The husband-and-wife team also added a backyard playspace behind the shop—a welcomed addition to this family-friendly nabe.
This little Cobble Hill shop is up-to-date on the latest toy trends. The venue stocks the best new brands your kids will love—LOL Surprise!, Hatchimals and Fingerlings, to name a few. But classic options like LEGOs, puzzles and board games are also available. Every so often, you'll catch a giant LEGO action figure standing guard outside the store next to cartons of seasonal toys like plastic balls and hula hoops. All ages.
Kids of all ages will find something to love at this Brooklyn shop, which carries name brands such as LEGO, Thomas and Friends and more. Don't forget to scope out the educational games, international items and bikes when you make a visit. If you're in search of a present, head to the venue's website for age-appropriate suggestions for your birthday boy or girl. All ages.
Morning Glory is a Queens-based toy and stationary shop with an Asian influence, featuring popular Hello Kitty accesories and anime merchandise. To accompany TY Beanie Babies, plush Pusheen merchandise and board games, the store also offers items such as backpacks, alarm clocks and totes with kid-inspired themes. All ages.
Part event space, part toy store, Steph's Creavtivity Corner helps little ones bring their visions to life. Craft classes are available on Wednesdays and Saturdays for $10/child and birthday party options are also available for those who are looking to create on their big day. Don't forget to check out this locale's toy offerings such as Shopkins, bracelet-making kits, sticker books and more. All ages.
Equally appealing to kids and adults, Kaleidoscope Gallery offers fun trinkets for all ages. While mom and dad will opt for local souvenirs or artwork, kiddies will gravitate toward the toy selection, which includes Hello Kitty merch, stuffed animals, baking kits and lots of other goodies. All ages.