Viceroy New York

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Midtown West
With its geometric structure, black-brick facade and muntined windows, the Viceroy’s built-from-scratch skyscraper would make a fitting HQ for a classic comic-book villain. Designed both inside and out by Roman and Williams, the hip local firm behind Ace Hotel New York’s game-changing interiors, the NYC location of the luxury hotel group has a distinctly Gotham vibe. Less noir, the double-height lobby still suggests a midcentury aesthetic with lavish use of contrasting Paonazzo marble, sleek leather seating in shades of putty and caramel, and brass-topped cocktail tables. The guests’ library behind the check-in area is stocked with NYC-themed books selected by the designers, and a bartender mixes free cocktail samples on weekdays from 5:30 to 7:30pm. In the snug standard quarters, custom-made iroko-wood cabinets flanking the bed evoke a first-class cabin back when ocean liners were glamorous. Tucked behind one of the tambour doors, you’ll find an Illy espresso maker, while on the nightstand is a Beats by Dr. Dre Beatbox Portable sound system that blows away standard iPhone docks. Continuing the vintage-travel theme, a leather chaise longue conceals a storage trunk. In a backlash against bland modernity, bathrooms feature marble mosaic tiles and old-school brass fixtures, and visitors from abroad will appreciate the in-room tablet phone that you can tote around town during your stay. Even the stylish gym recalls a more sophisticated era, with an adjacent “relaxation pool.” The capacious American eatery Kingside, helmed by chef Marc Murphy (Landmarc, Ditch Plains), is bound to become a canteen for a media and performing-arts crowd—Carnegie Hall and the Hearst Corporation HQ are just up 57th Street—and guests get preferential admittance to the sure-to-be-mobbed rooftop lounge, opening winter 2013. Rooms: 240.
Venue name: Viceroy New York
Contact:
Address: 120 W 57th St
New York
10019
Cross street: between Sixth and Seventh Aves
Transport: Subway: F, N, Q, R to 57th St
Price: $359–$559 double. AmEx, DC, Disc, MC, V
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