Time Out says
Fri Mar 1 2013
Fans of Rachel Zoe will go bananas when they hear that the stylist and designer teamed up with her former agent, Robin Moraetes, to open this 17-seat salon, offering just blowouts ($40) and hairstyling ($20–$30). Upon entering the glam 2,600-square-foot space, you’ll be greeted by a black-and-white marble floor, a red velvet couch and a wall of high-end Oribe products ($20–$68), which are exclusively used in the services. Flip through a digital style menu on an iPad—yours to play with for the duration of your appointment—and choose from one of five blowout styles named after classic Hollywood actors: the Farrah (loose, feathered waves), the Sophia (voluminous bombshell curls), the Ali (pin-straight strands), the Veronica (retro finger waves) and the Brigitte (an undone bed-head look). Each includes a wash with a scalp massage, and promises to get you in and out of the chair in 40 minutes. Those under time constraints can opt for 20-minute dry styling, such as top knots, side chignons, ponytails, and fishtail and romantic waterfall braids. At the end of each appointment, a concierge will snap a photo of your ’do and upload it to your private DreamDry Dossier profile, which stores the details of your every visit down to the weather conditions outside. For special occasions, there’s even a gold-accented VIP room that can be booked for private parties of four ($500–$4,000).
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