25 Park

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Photograph: Jessica Lin
Upper East Side
Glamour and luxury prevail at the second NYC location of this swanky women’s boutique. Owner Alison Brettschneider, a former personal shopper at Bergdorf Goodman, opened the first location on the Upper East Side as a pop-up in 2010, and has since expanded with spots in the Hamptons and northern Long Island. Located on the ground floor of the posh Mark Hotel, this 1,000-square-foot space is inspired by a Parisian boudoir, with a classy all-gray palette, velvet seating and a crystal chandelier. Discover exclusive designer finds, such as Nha Khanh lace dresses ($1,198), Matthew Williamson cropped fur jackets with jewels ($4,195) and Suno neon peplum tops ($295). Fancy accessories include Nada Saya skull-detailed leather bags ($3,180) and Lucien Pellat Finet reversible cashmere hats ($450).
Venue name: 25 Park
Contact:
Address: 998 Madison Ave
New York

Cross street: between 77th and 78th Sts
Opening hours: Mon–Sat 10am–7pm, Sun 11am–6pm
Transport: Subway: 6 to 77th St (Lexington Ave)
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