The Canadian women’s clothing brand opens its second (and largest) NYC boutique. A 30-foot-tall mushroom installation shoots up to the ceiling, providing a canopy over the second-floor lounge and typifying the store’s metaphysical theme. Unlike its smaller Soho counterpart, this spacious flagship stocks the complete women’s collection, including four exclusive labels: tailored Wilfred, casual TNA, trendy Talula and classic T. Babaton. We have our eyes on T. Babaton day-to-night lace dresses ($165), TNA striped funnel-neck sweaters ($70), Le Fou by Wilfred faux-shearling coats ($298) and Wilfred Free geometric-print zip-front sweaters ($175). Accessories include TNA polka-dot backpacks ($75) and colorful cell-phone cases ($13), and Wilfred leather belts ($50).
600 Fifth Ave
|Cross street:||at 49th St|
|Opening hours:||Mon–Sat 9:30am–9pm, Sun 10am–9pm|
|Transport:||Subway: B, D, F, M to 47–50th Sts–Rockefeller Ctr|
|Do you own this business?|