Time Out says
Fri Nov 16 2012
The Canadian women’s clothing brand opens its second (and largest) NYC boutique. A 30-foot-tall mushroom installation shoots up to the ceiling, providing a canopy over the second-floor lounge and typifying the store’s metaphysical theme. Unlike its smaller Soho counterpart, this spacious flagship stocks the complete women’s collection, including four exclusive labels: tailored Wilfred, casual TNA, trendy Talula and classic T. Babaton. We have our eyes on T. Babaton day-to-night lace dresses ($165), TNA striped funnel-neck sweaters ($70), Le Fou by Wilfred faux-shearling coats ($298) and Wilfred Free geometric-print zip-front sweaters ($175). Accessories include TNA polka-dot backpacks ($75) and colorful cell-phone cases ($13), and Wilfred leather belts ($50).
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