Billionaire Boys Club and Ice Cream

Shopping Soho
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After opening two outposts in Japan, hip-hop artist Pharrell and A Bathing Ape founder Nigo team up again at their first U.S. flagship for brightly hued, culty streetwear.
Venue name: Billionaire Boys Club and Ice Cream
Address: 456 West Broadway
New York

Cross street: between W Houston and Spring Sts
Opening hours: Mon–Sat noon–7pm, Sun noon–6pm
Transport: Subway: C, E to Spring St; N, R, W to Prince St
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