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Photograph: Kent Rogowski
Photograph: Kent Rogowski
Photograph: Kent Rogowski
Photograph: Kent Rogowski
Photograph: Kent Rogowski

Following the trend of websites opening brick-and-mortars (Piperlime and Warby Parker are recent NYC additions), Birchbox debuts its first boutique in Soho. The company fills its store with full-size versions of the men’s and women’s beauty-product samples it’s been sending to customers for years. In addition to stocking popular brands like Smashbox, Caudalie, Baxter of California and the Art of Shaving, the shop features testing stations, as well as free how-to classes on makeup and hairstyling. And it’s not getting out of the distribution business: At the BYOB (“build your own Birchbox”) section, you can fill a box with five samples for $15. 

Venue name: Birchbox
Address: 433 W Broadway
Cross street: at Prince St
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Average User Rating

4 / 5

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Grace I Chen

The Birchbox store is like heaven for girls. It definitely feels like a step up from Sephora with its more unique lines of products. The best part of the Birchbox store experience is the “build your own box” section. My friend and I had the hardest time deciding what products to choose for our box. The sample sizes are beyond your run-of-the mill packets of lotion. These sizes last for quite a while and are great travel-sized companions. I haven’t had a chance to go back since my first and only visit - mostly because I don’t have anymore room for more samples! Go check the place out.