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Photograph: Sean Ellingson
Photograph: Sean Ellingson
Photograph: Sean Ellingson
Upper West Side
Label lovers, listen up: This relocated trendy boutique stocks everything you need to create a chic, fashion-forward ensemble. The shop’s name stands for Boutique on Columbus (though it’s no longer on the avenue), and the larger space carries designer denim from J Brand, Malibu and Current Elliot, as well as threads created by Anna Sui, Cynthia Vincent and Nicole Miller. The stark white space displays summer goods like Splendid cotton shorts ($79) and Vince ribbed tanks ($48). Standout essentials include T by Alexander Wang draped tees ($77), Pantofola d’Oro handmade-in-Italy ballet flats ($259–$318) and Twenty8Twelve owl-print summer scarves ($122). To complete your outfit, head over to the register where you’ll find gorgeous baubles including Vita Fede wrap-around chain-link bracelets ($200) and Ted Rossi gold fabric bangles ($30).
Venue name: BOC
Address: 2191 Broadway
New York

Cross street: between 77th and 78th Sts
Opening hours: Mon–Sat 11am–8pm, Sun 11am–6pm
Transport: Subway: 1 to 79th St
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