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Burton

Soho
Vermont-based snowboard company Burton's 4,600-square-foot celebration of winter is smack in the middle of Soho. Get stoked for the cold by browsing parkas, boot bags and graphic snowboards, including the Anything's Possible ($500), which bears a design by pro-boarder Shaun White. A special fitting-room, chilled to below zero, allows shoppers to try out the protective properties of Gore-Tex gear like the men's camo AK 31 jacket ($460) and ladies' microfleece layering pullovers ($65). For nonoutdoorsy types, there are plenty of slouchy sweatshirts and tees for lounging around the lodge.
Venue name: Burton
Address: 106 Spring St
New York

Cross street: at Mercer St
Venue phone: 212-966-8068
Website: http://burton.com
Opening hours: Mon-Sat, 10am-8pm; Sun, 11am-6pm
Transport: Subway: 6 to Spring St (Lafayette St)
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