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Cult of Individuality

Gramercy & Flatiron
L.A. designer Ron Poisson’s clothing brand celebrates the opening of its first-ever freestanding store. Crafted with reclaimed wood from an old barn in upstate New York, the space is tucked away in a tree house–like alcove on the top floor of the Limelight Marketplace. Poisson is also debuting a line of womenswear, which includes dark stone-wash jeggings ($88), slim-fit shorts ($78) and vintage-washed vests ($98). Dudes can find staples like ’70s- and ’80s-inspired distressed flannel button-downs ($78–$88), zip-up sweatshirts ($98–$115) and jeans ($135–$165). Male denim fiends will appreciate relaxed-fit Japanese raw-denim jeans ($165), distressed Japanese selvage styles ($185) and slim overdyed pairs ($135).
Venue name: Cult of Individuality
Contact:
Address: 656 Sixth Ave
New York

Cross street: between 20th and 21st Sts
Opening hours: Mon–Sat 10am–9pm, Sun 11am–8pm
Transport: Subway: F, M to 23rd St
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