Diesel Black Gold

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Soho
Known for its skintight jeans and cool-kid status, this Italian chain opens a second Soho location. The brand has expanded beyond its trademark denim since debuting in 2007, focusing on men’s and women’s garb that’s luxe yet still distinctly rock & roll. Be prepared to do some damage: Unlike its more wallet-friendly counterpart, Diesel, just a few blocks away, Black Gold items command hefty price tags. Keep an eye out for investment pieces, such as leather biker jackets ($3,375), timeless cotton shift dresses ($440), and suede-and-leather lace-up wedges ($620).
Venue name: Diesel Black Gold
Contact:
Address: 68 Greene St
New York

Cross street: between Broome and Spring Sts
Opening hours: Mon–Sat 11am–7pm, Sun noon–6pm
Transport: Subway: N, R to Prince St; 6 to Spring St
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