Everything but Water

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Photograph: Jay Muhlin
Jets printed one-piece, $247, at Everything but Water
Upper East Side
This resort and swimwear chain’s first NYC shop aims to make bathing-suit hunting less intimidating. Besides housing an enormous selection of poolside duds ($45–$535) from brands such as Mara Hoffman and Vix, the boutique offers free appointments with its trained fit specialists. There are even curtained-off companion dressing rooms, allowing you to model for friends without parading around half-naked in front of the entire store. Try on Roberto Cavalli printed string bikinis ($330), Jets cutout one-pieces ($247) and Shoshanna beaded bandeau sets ($266). Take your look from the beach to the bar with Theodora & Callum bohemian caftans ($175–$195), Mar Y Sol striped totes ($120) and Nicole Schumann beaded necklaces ($280–$600).
Venue name: Everything but Water
Address: 1060 Madison Ave
New York
Cross street: between 80th and 81st Sts
Opening hours: Mon–Sat 10am–7pm, Sun 11am–6pm
Transport: Subway: 4, 5, 6 to 86th St (Lexington Ave)
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