Flower Girl

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Flower Girl
Lower East Side
Owner Denise Porcaro got her start in the floral business by arranging blooms at The Park, the restaurant where she worked while in film school. She went on to amass a client list that includes Levi’s, the Gramercy Park Hotel and Zac Posen, and eventually opened a shop inside the Earnest Sewn store. Now, Porcaro has branched out on her own with this rustic stand-alone retail space, featuring white painted-brick walls that allow seasonal plants, such as scabiosa pods, herbs and fiddlehead ferns ($3 per stem), to shine. A bevy of in-house items, including handmade shea-butter soaps ($12), terrariums ($35–$395), handmade denim aprons ($65) and canvas tote bags ($18), are artfully arranged on worn wood tables and shelves.
Venue name: Flower Girl
Address: 245 Eldridge St
New York
Cross street: between E Houston and Stanton Sts
Opening hours: Mon–Sat 11am–7pm, Sun 11am–6pm
Transport: Subway: F to Lower East Side–Second Ave
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