Time Out says
Fri Mar 8 2013
Owner Denise Porcaro got her start in the floral business by arranging blooms at The Park, the restaurant where she worked while in film school. She went on to amass a client list that includes Levi’s, the Gramercy Park Hotel and Zac Posen, and eventually opened a shop inside the Earnest Sewn store. Now, Porcaro has branched out on her own with this rustic stand-alone retail space, featuring white painted-brick walls that allow seasonal plants, such as scabiosa pods, herbs and fiddlehead ferns ($3 per stem), to shine. A bevy of in-house items, including handmade shea-butter soaps ($12), terrariums ($35–$395), handmade denim aprons ($65) and canvas tote bags ($18), are artfully arranged on worn wood tables and shelves.
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