After a nearly two-month-long hiatus and a vast makeover, this lingerie and bra-fitting shop reopens its Upper East Side location. The Atlanta chainlet is staffed by industry specialists who help customers navigate an inventory of nearly 11,000 bras ($90–$200) in about 100 sizes from luxury European brands such as Prima Donna, Marie Jo and Chantelle. Featuring cool slate walls and silver satin curtains, the compartmentalized space has six ample fitting rooms equipped with light dimmers, double curtains, small lacquered desks with cushioned stools and plugs to recharge devices. Don a silky black robe and try on Panache full-cup lace bras ($66), Fantasie embroidered styles ($62) and Simone Perele demi plunge looks ($95). You’ll also find panties ($20–$130), nightgowns ($80–$200) and shapewear ($70–$165).
1252 Madison Ave
|Cross street:||at 90th St|
|Opening hours:||Mon–Sat 10am–7pm, Sun noon–6pm|
|Transport:||Subway: 4, 5, 6 to 86th St (Lexington Ave)|
|Do you own this business?|