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La Petite Coquette

Critics' pick
La Perla floral bra, $36 (was $50), at La Petite Coquette
Greenwich Village
Lined with paintings of pin-up girls, this boudoir-y spot, owned by expert bra-fitter Rebecca Apsan, is packed to the gills with both frilly and functional underthings. Choose from brands like Wendy Glez, Hanky Panky and Andres Sarda. The comprehensive website also offers handy fit guides. Be sure to check out the window displays, which often feature fantastical creatures like mermaids, bedecked in bras.
Venue name: La Petite Coquette
Address: 51 University Place
New York

Cross street: at 10th St
Opening hours: Mon–Wed, Fri, Sat 11am–7pm; Thu 11am-8pm, Sun noon–6pm
Transport: Subway: N, R, W to 8th St–NYU; 6 to Astor Pl
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