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Beauty lovers on a budget will want to visit this NYC brand’s first store to pick up high-quality cosmetics priced $20 and under. The all-white interior boasts bright lights that show off the merchandise’s sleek, vibrant packaging. You’ll find jewel-toned eye shadows ($5–$7), SPF-infused liquid foundations ($15) and neon nail lacquers ($5). Before you leave, hit one of the so-called "glam stations" and let a trained makeup artist apply the trendy products for free.