The colorful, whimsical designs of this Helsinki-headquartered clothing and textile company has a spacious NYC home in the brand’s first U.S. flagship (the label also has a smaller standalone store on the Upper East Side). The shop reflects the brand’s Scandinavian roots with a clean, modern feel, marked by pale wood shelving, bubble pendant lamps and an open grate ceiling. Marimekko’s boldly printed goods, including aprons ($43), pillow shams ($29–$65), tea towels ($29) and fabric ($43 per yard), pop against the store’s gray walls. You’ll also find its women’s collection; scoop-neck smock dresses ($175), three-quarter-sleeved blouses ($135) and hooded anoraks ($275) are among the standouts. The next time you’re in need of a gift, pick up striped ceramic coffee mugs ($20), striped cotton scarves ($89) or mod, floral-print messenger bags ($149). Marimekko’s got some sophisticated nonprint merch too, like large leather totes ($495) and small fabric shoulder purses ($79).
200 Fifth Ave
|Cross street:||between 23rd and 24th Sts|
|Opening hours:||Mon–Wed, Fri 10am–7pm; Thu 10am–8pm; Sat 10am–6pm; Sun noon–5pm|
|Transport:||Subway: N, R to 23rd St|