Erika Vala and Dana Schwister opened their first boutique in 1999 inside the Williamsburg MiniMall, a former girdle factory. Thirteen years later, they still operate one of the last original shops left in the building, and their clothing and accessories stand the test of time in an evolving neighborhood. You’ll find plenty of affordable and trendy items, ranging from MinkPink floral minidresses ($80) to Cheap Monday button-front rompers ($60) and Funktional open-weave sweaters ($120). Basics such as Levi’s skinny jeans ($55) and graphic tees for men and women ($28–$52) are folded on one side of the store, while Maja woven backpacks ($62), By Boe gold bow hoop earrings ($90) and Soludos striped espadrille flats ($38) are scattered throughout.
218 Bedford Ave
|Cross street:||between North 4th and 5th Sts|
|Opening hours:||Mon–Sat 11am–8pm, Sun 11am–7pm|
|Transport:||Subway: L to Bedford Ave|