This Tokyo-based line with a cult following (mujirushi ryohin means “no-brand quality goods” in Japanese) specializes in deliberately unflashy housewares that design purists adore for their simple aesthetics and smart, streamlined packaging. The shop will win over local conspicuous consumers with its utilitarian-looking shelves ($14), sofas ($265) and steel chairs ($112).
620 Eighth Ave
|Cross street:||at 40th St|
|Opening hours:||Mon–Sat 11am–9pm, Sun 11am–8pm|
|Transport:||Subway: A, C, E to 42nd St–Port Authority; N, Q, R, 42nd St S, 1, 2, 3, 7 to 42nd St–Times Sq|