New Balance Experience Store
Time Out says
Fri Aug 19 2011
Athletic superbrand New Balance brought its Experience Store stateside, after two successful openings in Beijing and Shanghai. The 4,000-square-foot space celebrated the company’s 105th anniversary and features stadium seating, a live video feed from the label’s manufacturing facility in Lawrence, Massachusetts, shoemaking demonstrations and a running track, so employees can analyze your form. But before you go for a jog, snag fitted racerback tanks ($42), temperature-regulating windbreakers ($65) and lightweight sneakers ($100).
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