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New store openings in NYC

Never have a shortage of stylish goods with our list of the best new store openings around the city

Recent store openings

Penhaligon's of London

Fancy a British lifestyle equipped with traditional afternoon tea tastings and royal footmen? You don’t have to jump across the pond to sate your Anglophilia—pop over to Penhaligon’s first U.S. flagship at Rockefeller Center instead. (Yes, the store has servants.) The U.K. brand specializes in luxury fragrances and perfuming the royal household, so if you want to smell just like one of the anointed, scoop up popular scents such as the refreshing citrus Bayolea Eau de toilette ($128) and juniper-scented shower gel ($45) right now.

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Midtown West


When we first heard that this luxury Japanese brand was going to share a strip with Isabel Marant and Alexander Wang, we had a hunch that the merch would be on the same haute level (and price points as its neighbors). And we were right. The 3,200-square-foot Soho space features the brand’s own line—hawking contemporary styles, such as funky-patterned sweaters and jackets for men as well as tailored dresses and striped blouses for women that fall in the $200 to $400 range. Sure, these quality knits will cost you, but much like the irreverent saying engraved on the shop’s Various Projects key tags ($15): IT IS WHAT IT IS.

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Just a stone’s throw from the city, this beloved online jewelry company opened its first permanent store at the Roosevelt Field mall in Long Island (yes, it’s really worth the trip). Step inside the 1,200-square-foot space and shop from the brand’s Builder Bar—a statement wall that encourages you to layer and frost yourself in jewels—and snap photos at the selfie station (because millennials). You’ll need photographic evidence to prove that statement collar still looks just as good as when you first tried it on, right? Necklaces make up the bulk of the stock, but if you scoop up standouts such as Cape Town bracelet sets ($64), crystal Mason rings ($32) and turquoise Capri Amulets ($68), and you’ll surely fill your accessory quota for the month.

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Long Island

Brooklyn Spectacles

Hey, four-eyes! Ready to change your specs? This Williamsburg optical brand opened a (totally Brooklyn) 450-square-foot flagship, displaying its current and limited edition collection of fashionable frames for all to see (and see through). The friendly sales associates will help you choose a style that complements your mug, but we highly recommend their classic Wood and Capsule specs ($195–$265) and exclusive mirrored sunglasses with polarized lenses ($195). And it wouldn’t be a Brooklyn staple unless you could nab vintage selections like authentic, unworn ’90s Christian Dior sunnies or a complimentary tote bag, featuring signature designs like the Brooklyn Bridge or brownstone buildings, with purchase.

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The Canadian brand that built a following on comfy-as-hell sweats has put down roots at a 600-square-foot storefront in Nolita. Step inside the concept shop—the store plans to rotate new collections and one-off collabs on the reg—and you’ll feel like you’re glamping (that’s camping for the glamorous). While admiring rustic log stools, driftwood shelves and a large photo mural of woodland sceneries, snag classic sweaters ($60–$80) reppin’ the Roots logo, handcrafted leather totes and travel bags (starting at $128) and tees ($24–$38). The store offers monogramming on caryalls. And if picturing yourself in the wilderness on a hot-ass day makes you thirsty, sip free freshly made lemonade from Biagi while you shop

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Charming Charlie

Tired of blowing your accessories budget? Think of Charming Charlie’s first NYC flagship as a treasure chest for add-ons. Inside the 16,000-square-foot space the merchandise is arranged by color, so if you’re in desperate need of a coral tote with a gemstone collar to match, you’ll have no problem tracking them down. From white satchels ($39) to jewel teardrop earrings ($8), the goods are catered toward the preppy set, but an edgy gal will appreciate fringe bucket bags ($35) and skull-print scarves ($10). The crazy-cool part? The store doesn’t sell much clothing, but there are seven changing rooms, in case you want to see how that statement necklace pairs with the loot you just purchased at Lord & Taylor.  

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The Vale Collective

We love multipurpose stores that double as a hangout spot, and this new Williamsburg store has the trifecta: Coffee, retail and entertainment, in the form of an art gallery. Inside the 2,000-square-foot space, there’s a little something for everyone to rifle through, cappuccino in hand. There’s designer loot for women, such as Keepsake rompers ($170), Religion tops ($88), Deby Debo skirts ($100) and Superga sneakers ($65). But if shopping for ready-to-wear from Australia, Britain and France isn’t your thing, pop downstairs to view work by local artists or grab a book from the library to read on the outdoor terrace. Make sure to stop by the shop in July for beer, cider, champagne and monthly performances by local musicians.

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Flying Tiger Copenhagen

We dare you to step inside this Danish brand’s first-ever U.S. store and not smile. The 5,000-square-foot Flatiron outpost will rouse your inner eight-year-old, with quirky decor for your office, kitchen, parties, that friend you have with a childish sense of humor and more. Among the maze-like shelves of googly-eye notebooks ($3), elephant-shaped iPad covers ($5) and french-fry wrapping paper ($6), you’ll find more practical items like socks ($3), oven mitts ($4) and cloud-shaped pillows ($5). It’s basically IKEA meets your local bodega. But perhaps our favorite thing about the shop is that 90 percent of Flying Tiger’s products are less than $10—we’ll take as much as we can carry!

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Meet your new favorite life-size Pinterest page. Husband-and-wife duo Caroline and Michael Ventura are purveyors of contemporary and midcentury furniture, lighting, art and odd trinkets from all around the globe, making this West Village boutique a hodgepodge for unique home design pieces you won’t find anywhere else. We like Escape duffel bags for weekend getaways ($99), Mike Perry x Case Studyo “No Room for Flowers” vases ($250) for coffee-table décor and BRVTVS gold Cleopatra rings ($98), which were designed by Caroline herself. The owners are also keen on you developing a diverse skill set, which is why they offer appointment-only photography, drawing, butchery and floral-arranging lessons (start at $150) in-store with local instructors.

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Hudson + Lawrence

A new local and independent designer boutique in Boerum Hill? Not exactly groundbreaking, but to our surprise, most of the ready-to-wear jewelry and shoes at this modern-chic boutique are actually affordable. Revolutionary! The store walls are fully lined with racks that showcase a diverse selection of high-quality fashion such as Pink Stitch contrast-stripe Willow dresses ($105) and Greek designer Ioanna Kourbela twisted-shoulder tops ($115). But we’re most excited about the bulk of cutting-edge accessories: Ananias leather gladiator lace-up sandals ($68), Glam Rocks beaded ear bars ($45) and Etymology Jewelry stone necklaces ($45)—we’ll take it all, please!

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Claw & Co.

If you’ve heard of Claw Money, it’s because she’s an iconic NYC graffiti artist, fashion designer and author. Last month, the urban funk artist has added “LES boutique owner” to her repertoire. Inside the hip-hop–inspired shop, expect to find items from her current fashion line, plus racks of rare vintage finds that have been on ice for the past two decades. Claw Money Starter jackets ($200), graphic tees ($30–$40), and Nike Blazer and Vandal sneakers ($195–$250) are displayed against graffiti-inspired wall art. And the wide selection of throwback Gucci sunglasses ($250) only confirms that the vintage stock is just as dope as the owner.

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Lower East Side


If you struggle with the art of mixing trendy duds with basics, consider the contemporary styles found at this Upper East Side boutique, the key to unleashing your inner mixologist. This is the first Manhattan outpost, which opened last week, for the Long Island retailer, and you have every reason to be excited. While the brand is considered a fast-fashion chain due to its affordable pricing, the shop carries bohemian designer labels, including BB Dakota, Unif and For Love & Lemons, giving the store a leg up on its competitors H&M and Forever 21. Shop for Free Spirit layered necklaces ($35), Whitney Eve Windsor crop tops ($52) and Free People Lennon heels ($178)—you’ll want to add these to your wardrobe, stat.

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Upper East Side