New store openings in NYC

Never have a shortage of stylish goods with our list of the best new store openings around the city



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Recent store openings


Folks in the fashion crowd are obsessed with H&M's pricier sister brand. The first NYC location finally opened in December 2014, and it looks like it was worth the wait. The 4,950 square-foot, modern retail space features four floors filled with sharp, minimalist sepearates for men and women. We have our eye on pieces like sweaters with leather details on the shoulders ($135) and textured wool trousers ($125) for men as well as flap pocket tops ($99) and clean edge wool-coats ($225) for women.

  1. 129 Spring St, (at Greene St), 10012
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Marine Layer

Looking for the perfect T-shirt? This San Francisco activewear line has you covered. The brand has filled its first NYC store with comfy men’s and women’s shirts ($39–$42) made with ultrasoft pima cotton and MicroModal yarns. In addition to the tees, this West Village outpost features a variety of other loungewear, including women’s long-sleeved shirts ($44), lounge pants ($64) and men’s camping shirts ($185), which are lined with Marine Layer’s signature T-shirt material for extra comfiness.

  1. 316 Bleecker St, (at Grove St), 10014
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Michael Kors

This big-time designer’s Soho store is his largest outpost in the world. That means, for the first time ever, Kors has enough space to feature his men’s collection in one of his namesake shops. In addition to the complete men’s line (which includes sportswear, shoes and more), the three-story, 22,000-square-foot boutique also features women’s clothing and splurgeworthy timepieces, like the JetMaster automatic watch ($395), fragrances and even tech accessories like the Duracell Powermat charging kit ($140).

  1. 520 Broadway, (at Spring St), 10012
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The Sill

This online plant purveyor has filled its first brick-and-mortar with various seedlings in stylish, locally made pots. The store focuses on greenery that’s easy to care for, so no green thumbs required here. Stand-alone plants start at $4; pre-potted ones go for $38 and up. Experts say keeping 
a houseplant in your home can improve your health and help purify the air. Sign us up.

  1. 84 Hester St, (at Allen St), 10002
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Sandy Chilewich's store in the Flatiron District is all about perfect tabletop settings. The selection in the textile designer’s 820-square-foot space features a wide variety of elegant place mats ($14), reversible cloth napkins ($18) and sleek serving trays ($85). Pro tip: The place mats fit perfectly in the serving trays, which will complement your tablescape. The shop has your floor covered, too, with everything from woven mats ($125) to felt tiles ($22.50 each).

  1. 23 E 20th St, (at Broadway), 10003
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Ernest Alexander Design Shop

Instead of opening a new store, designer Ernest Alexander decided to take things a little more personal with his New York customers. The designer is inviting shoppers to stop by his NoMad studio and not only check out his men’s clothing and accessories, but also get an inside look at the design process. Among the preppy neckties ($85), oxford shirts ($155) and canvas messenger bags ($345), you’ll see the materials, inspiration boards and sketches that came before the finished products. Oh, and he offers you a glass of whiskey while you browse (and take advantage of free next-day NYC delivery).

  1. 15 W 28th St, (between Fifth Ave and Broadway)
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We were bummed to see local fave Pixie Market (trendy clothes! übercheap prices!) close up shop. But before we could settle into a deep depression, the owners reemerged with Frankie. Think of it as the mature and ultra-chic version of Pixie Market. The shop caters to the career-minded woman, so instead of cocktail dresses or crop tops, you’ll find more sophisticated items like cocoon tops ($66), alpaca boyfriend coats ($289) and more from international indie labels.

  1. 100 Stanton St, (between Ludlow and Orchard Sts), 10002
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Pronounced “fight,” this Australian luxury casual shoe line is all about fighting waste. The brand only makes about 60 editions of each shoe style, each one cut from a single piece of leather. At its first US shop (located in Nolita, to be exact), and you’ll find sleek men’s and women’s leather shoes in brown, black and white schemes (starting at $460). The minimalist space also features leather wallets ($160) and belts ($160).

  1. 2 Prince St, (at Bowery), 10012
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Rebecca Minkoff

Prepare to be impressed when you walk into the Minkoff's Soho store. Yes, you’ll be smitten with the designer's selection of chic cross-body bags ($265), festive skirts ($178 and up) and women’s jeans (starting at $98), but the “aah” factor will really hit you when you try on the clothes. An interactive mirror allows you to tap the screen to request additional sizes, ordera beverage and even pay from the fitting room. You can also create a profile and save everything you tried on to Minkoff’s site, in case you want to make an online purchase after your store visit.

  1. 96 Greene St, (between Prince and Spring Sts)
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Sleepy Jones

This brand’s e-commerce site launched in 2013, and it opened its first brick-and-mortar (in Soho) just a year later. Expect to find everything you’d need for a chill, stay-at-home weekend (Sleepy Jones’s motto is “just kick your pants off and let your mind wander,” after all). From the label’s cozy pajamas to lifestyle and fashion favorites from cofounder Andy Spade, this concept shop also offers domino ($80) and backgammon ($160) game sets from Fredericks and Mae, Hopewell quilts ($250) and Postalco notebooks ($20–$26). It’s enough to make you wish for a snow day. Almost.

  1. 25 Howard St, (at Crosby St), 10013
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Neiman Marcus Last Call

The first NYC location of Neiman Marcus Last Call just opened in Brooklyn in November 2014. Yep, that means we no longer have to trek to outlet malls to scoop up designer deals like a metallic party dress by Alice + Olivia ($181, was $368), a men’s shawl-collar sweater from Penguin ($37, was $89), and more from Michael Kors and Vince. Want to save even more dough? Check the store’s website for coupons before you visit the shop.

  1. 210 Joralemon St, (at Court St), 11201
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In the movies, sequels are always huge spectacles, and the same theory applies to Topshop’s second NYC outpost, which opened in November 2014. The brand’s biggest shop in the U.S. features more than 40,000 square feet of trendy men’s and women’s clothes. There’s an emphasis on customer service, so you’ll find personal-shopping annexes in both departments and perks like free on-site tailoring. The store is also home to exclusive pieces; currently you’ll find standouts like dogtooth sweaters ($80) and men’s patterned shirts ($60).

  1. 608 Fifth Ave, (at 48th St)
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Lockwood Style

This 1,300-square-foot lifestyle boutique is the latest addition to Astoria’s budding shopping scene. And since storeowner Mackenzi Farquer is the co-creator of neighborhood blog We Heart Astoria (, she’s no stranger to the area and its charm. Inside the shop, you’ll find chic housewares, stylish handbags and trendy clothing for women sizes 2 to 20. Reppin’ popular brands such as Dolce Vita and BB Dakota as well as local designers like We Dream in Colour and Cabiria, seasonal highlights include moto zip jackets ($105), tribal-print cardigans ($95) and cat-print tights ($19). And since the shop features an indoor workshop space and a quaint backyard patio, expect a series of events and trunk shows in the future.

  1. 33-02 Broadway, (at 33rd St)
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This concept shop is filled with pricey unusual objects and limited-edition art. Located on the ground floor of the HL23 building on the High Line, each collection lasts a couple of years. Dutch designers Studio Job curate Collection 1, which includes a mix of pieces made exclusively for Chamber. New items will enter the shop over the course of the run, including fragrances by Julian Bedel of Argentine perfumery Fueguia 1833 ($350) and Dystopian Brutalist shirts by Martijn van Strien ($185). Want more info on the products? Check out the collectible hardcover book ($100), which tells the history behind each piece.

  1. 515 W 23rd St, (between Tenth and Eleventh Aves), 10011
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This women’s boutique in Chelsea is giving us major art gallery vibes. It makes sense because the space used to be—wait for it—an art-gallery. Inside the airy, white-walled shop, you’ll find cool clothes from local and hard-to-find international designers. Standouts include the black-and-white crack-print skirt by House of Sunny ($220), 14k-gold-filled rings by Gunnard ($65) and single-button blazers by Achro ($64).

  1. 197 Tenth Ave, (at 22nd St)
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