New store openings in NYC

Never have a shortage of stylish goods with our list of the best new store openings around the city

Recent store openings

East of the Mississippi

Former Parsons classmates Ali Nichols and Linsay Long teamed up to open this concept boutique, curating a prime selection of women’s apparel, housewares, gifts, accessories, men’s apothecary products and bow ties. Discover Raleigh denim skinny jeans ($215) and CHC cowhide bucket bags ($245), along with M&U Co. wood trays ($95) and Souda ceramic bowls ($45–$125). Everything in the minimal shop, including Shosh New York button-down dresses ($420), is made east of the Mississippi River, so you don’t have to leave NYC to feel like you’ve explored other states along the coast.

Read more

Sam & Lex

Tired of all those shopping chains and snooty designer wares on the Upper East Side? Enter Sam & Lex, a sister-owned boutique that boasts brands not typically seen this far uptown, like Veda and Mother. Alexandra and Samantha Mann have created an intimate shopping experience catered to twentysomethings with a feminine edge. Walk in or book a private appointment and receive styling tips from the girls while perusing items like LNA Fallon V-neck T-shirts ($71), Paloma blue silk shorts ($158) and Mother denim Dropout overalls ($275). And though it’s no rooftop party, the loftlike space features an outdoor terrace (with a bar cart!), to be used for trunk shows.  

Read more

Anine Bing

Danish model and designer Anine Bing launched her label in 2012, lending her boho sensibilities to a casual range of womens apparel and accessories. Her first shop opened last year in L.A. and the brand recently expanded to include this West Village outpost. Shop high-waisted skinny jeans ($199) and oversized army jackets ($349) at the minimalist boutique, where you’ll also find breezy scoop-neck tanks ($69) and lace-trimmed dresses ($199). Looking to blow your tax return? Head straight for the cropped leather moto jackets ($1,099) and studded leather ankle boots ($699).

Read more

Suzette LaValle

Finds under $100 comprise most of the stock at this charming boutique, where veteran stylist LaValle has curated a selection of women’s clothing, gifts, home decor items and men’s and women’s accessories. Swing by to get your hands on leather-accented fedoras ($39) and canvas laptop bags ($45), shelved alongside horse shoe bracelets ($34) and beaded belts ($28). If you’re unsure how to rock pieces like  paisley shorts ($54)  and python-printed sleeveless tops ($42) fret not: you can visit or call the store to book a styling session with LaValle (starts at $50 and hour), whose past clients include Rosario Dawson and Kirsten Dunst.

Read more

Forever 21

Sprawling across four floors and 36,000 square feet, Forever21’s fifth Manhattan store is brimming with runway-inspired men’s and women’s looks, as well as shoes, activewear and intimate apparel. Snag mesh-paneled T-shirt dresses ($28) and men’s geometric print button downs ($20) at the shop, or stock up on seamless sports bras ($8) and colorblocked workout leggings ($30). For spring staples, check out floral jumpsuits ($25), plus-sized ruffled rompers ($23) and faux-leather clogs ($35).

Read more


We’ve been loving this streetwear shop since its 2011 debut in lower Manhattan. It recently relocated to the East Village, but the joint still offers a mix of vintage designer labels and unique objects, with a frequently rotating roster of merch. Expect to find fresh, unisex loot from new names every week plus rare and one-of-a-kind pieces like Shirt King Phade x Community 54 Champion sweatshirts ($80), gray-marle Rap snapbacks ($40) and a vintage Michael Jordan–autographed Wheaties box ($350). Stop by on Friday 27 (the store hosts a “Finale Fridays” event each month) for a first look at all the new, locally-designed duds in stock.

Read more


The charitable brand behind your comfiest kicks recently opened its first NYC shop—a brick-walled space in Nolita housing shoes ($48–$159), eyewear ($98–$189) and TOMS’ newly launched handbag line ($28–$298). Find perforated open-toe booties ($98) and men’s linen slip-ons ($54) at the outpost, which also features a coffee bar, outdoor patio and a book-swap shelf for browsing, borrowing and donating titles. Sip a cup of joe while eyeing ikat-print purses ($78) and striped-canvas totes ($78); the bags offer a new way to give back via TOMS—every purchase helps pregnant women in need.

Read more

Mociun Wedding Salon

Ethereal gowns fill the second floor of this tri-level bridal salon, opened by jewelry designer Caitlin Mociun as an extension of her nearby bauble boutique. Book an appointment to slip into lace sheaths and two-piece designs by the shop’s eponymous line ($1,800–$5,000) and pore over a selection of Naeem Khan dresses ($6,000–$15,000). While you’re there, sit down with Mociun to discuss your wedding day bling; custom jewelry consultations are part of the shopping experience here, too.

Read more


After launching a successful Soho pop-up in 2013, this Chicago footwear brand has finally opened its first brick-and-mortar in Nolita—and we’re kind of stoked. The gimmick here is artwork for your feet (no, really). And although we generally consider all shoes to be masterpieces, the ones at this shop are hand-designed by a rotating set of contemporary artists—for truckloads less than a Matisse. Check out sneakers and slip-ons for women ($64–$95) and men ($68–98) by talents such as Jimmy Sheehan, JC Rivera, Meera Lee Patel and more. Plus limited-edition prints from designers the likes of Taka Cooper and Sentrock will also be up for grabs, in case you need your walls to match your shoes.

Read more

The Lulu Shop

Lisa Salzer launched her NYC jewelry line in 2004, fashioning baubles with a dazzling combination of vintage and modern elements. Peruse the label’s first boutique—opened last November—for Deco-inspired tassel necklaces ($275), oxidized silver drop earrings ($97) and a range of unisex pieces, like hand-dyed woven bracelets ($84) made from cotton clothesline. For customized jewels, browse the make-your-own jewelry station, where you can embellish 18-karat-gold earrings with your pick of fine gemstones ($528–$2,376).

Read more

Wooden Sleepers

After running a successful online shop and flea-market booths, Brian Davis found a permanent home for his curated collection of vintage men’s classics in Red Hook. The store focuses on military items (versions of De Niro’s Taxi Driver jacket go for about $150), outerwear and Americana gear for guys from as early as the 1930s. Sweaters start around $80; small items like wool caps are $10 and up.

Read more

Objectify 139

Enter Maria Candanoza’s badass boutique, where she sells the coolest collectible books, prints and baubles in the city—affordably. The joint exposes the work of young artists like Candanoza, who aims to provide unique art and kitchy gifts like Statue of Liberty candles ($12), Sparkle Diva mink coozies ($35) and Leonardo DiCaprio tees ($30), which you won’t find anywhere else. And you can meet the artists during in-store meet-ups scheduled each month.

Read more


This British maternity line is a favorite among celebrities—we hear Kate Middleton is a fan—and since the brand recently dropped its U.S. anchor in Soho, soon-to-be moms no longer need to rummage the city for hard-to-find pregnancy ware that rarely caters to their fashionable needs. Stop by the spacious boutique, which carries everything from skinny jeans ($117) and nursing jumpers ($76) to lace evening gowns ($259).

Read more

Stieber's Sweet Shoppe

This new candy bar may give Dylan’s a run for its money. Step in the Greenwich Village sweet spot, which smells of freshly baked fudge ($18 per pound) and salivate over 250 types of gummies featuring unexpected flavors like spicy red hot chilli pepper (for the brave). There are more than 400 options of bulk candy here, but die-hard cocoa fans can fill their own box with chocolate-covered Oreos and pretzels to oblige a demanding sweet tooth ($8–$20).

Read more

At Wilderness

Since 2012, herbalist Anit Hora has created budget-friendly skin-care products for her beauty line, Mullein & Sparrow. You’ll find the complete line (and more) at this new apothecary shop, which she co-owns with Lori Labedz. Look for locally made remedies like Himalayan bath salts ($40) and facial detox kits ($25), as well as merch from Brooklyn faves like Catbird (rose-gold threadbare rings are $44) and MCMC (Hunter roll-on perfume oil is $45).

Read more
Boerum Hill