New store openings in NYC

Never have a shortage of stylish goods with our list of the best new store openings around the city



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Recent store openings

Rent the Runway

After spending time as a shop-in-shop at Henri Bendel, this popular high-end dress-rental service branched out with its first freestanding store in the Flatiron District. For $25, you can book an appointment and meet with a personal stylist who’ll help you find the perfect designer dress for your next big event. The store features a rotating selection of dresses from more than 200 designers like Opening Ceremony, Vera Wang and Marchesa. Wedding parties can also rent out the shop for the day.

  1. 16 W 18th St, (between Fifth and Sixth Aves)
More info


Just like their first store in Switzerland, Paul and Sophie Yanacopoulos-Gross’s shop in Brooklyn Heights carries the stark, minimalist furniture (like a white-lacquer trestle table, for instance) designed by the couple. But HomeStories also features items like lighting, rugs, baskets, bed linens and glassware—all presented by color (mostly earth tones) instead of function. Like the soothing vibe here? The store plans to offer home-styling services soon.

  1. 148 Montague St, (between Clinton and Henry Sts)
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When it opened in late August 2014, this Soho flagship was the brand’s largest outpost to date. In addition to classic Clarks items (like the Desert boot), the shop also stocks Soho-exclusive Clarks Originals heritage styles and designer collabs, like the recent ones with Orla Kiely (starting at $220).

  1. 547 Broadway , (between Prince and Spring Sts)
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Much like fine wine, the leather and canvas bags (starting at $240) at design store Billykirk get better with age. Brothers Chris and Kirk Bray source materials and goods—like braided belts, hand-stitched clutches and Brooklyn-made ceramic planters—from around the country. And the company’s small leather products are made by in-house artisans and Amish leather crafters. Despite the Americana theme, the brothers eschewed clichéd log-cabin decor and instead opted to display their wares in minimalist displays with a midcentury feel.

  1. 16A Orchard St, (at Canal St)
More info

Glasgow Vintage Co.

Almost 20 years after opening its first location in Scotland, this vintage shop branches out with an East Village outpost. The imported gem features U.K.-sourced (mainly Scottish, natch) vintage finds for men, women and children. The inventory is in constant rotation, but recent standouts include vintage Harris tweed jackets ($150), a selection of dresses from the 1950s and retro Adidas sportswear ($40).

  1. 331 E 9th St, (betweee First and Second Aves)
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Broken English

Inspired by her mother’s vintage showgirl costumes, Broken English founder Laura Freedman hand picks baubles that strike a balance between high glamour and raw artistry. The store’s flagship in AllSaint’s Soho space carries gems from more than 50 designers, including rustic diamonds by Loriann Stevenson and interlocking bangles by Inez & Vindoodh. Vintage connoisseurs can find French jewelry cases filled with deco jewels and Victorian trinkets.

  1. 56 Crosby St, (between Spring and Broome Sts)
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Seems like the earbuds that come with smartphones and MP3 players never fit: That’s why we’re excited about this Chelsea store. Customers can get fitted (via the Normal smartphone app) for a pair of stylish-yet-high-tech custom-made earphones ($199). 3-D printers produce the buds on-site, so you can wait around at the store’s coffee bar, or have the Normals shipped to you free of charge.

  1. 150 W 22nd St, (between Sixth and Seventh Sts)
More info

Eleven Consignment Boutique

Think of this Park Slope outpost as the more attainable version of its East Village sister store. The shop especially prides itself in the selection of women’s and men’s apparel and accessories in a variety of brands (from J.Crew to Chanel) under $50. (Yes, really!) Other designers carried in the shop include Hermés, MCM, Prada, Helmut Lang and more.

  1. 70 Fifth Ave, (between Prospect Pl and St. Marks Ave)
More info

International Playground

Just like its first location on the Lower East Side, International Playground’s Soho outpost features fashion-forward designers and hard-to-find international labels in a chic setting. Among the Art Deco–inspired decor (gold details on the racks; lush, leafy wallpaper behind the register), you’ll find Mary Meyer tie-dye shift tees ($139) and cheeky plastic jewelry ($28 and up) by I Still Love You NYC. For guys, there’s Highland soccer shorts ($150) and Damaged Goods leather T-shirts ($58). Rounding out the offerings is a small selection of home and body scents, books and candles.

  1. 463 Broome St, (at Greene St)
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Reebok FitHub

You can put your new athletic clothes to work right away at Reebok’s biggest store in NYC. The shop offers a variety of free in-store classes (like yoga, running and full-body workouts). And since CrossFit isn’t going away anytime soon, this outpost also offers an exclusive CrossFit collection, which comes in handy since CrossFit Union Square opens next door in the fall of 2014.  

  1. 1 Union Square West, (at 14th St)
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Aurelie Bidermann

This Parisian jewelry designer’s first stateside shop is as chic as the designer herself. White silk walls and lacquer ceilings in the Soho boutique highlight Bidermann’s elegant and splurgeworthy designs, such as gold-plated lace cuffs ($755) and blue resin necklaces ($1,185). Also up for grabs is an NYC-exclusive threaded cuff ($395) with the store’s address engraved on the inside. Don’t miss the one-of-a-kind mural by artist REMED that Bidermann commissioned to accentuate her worldly aesthetic.  

  1. 265 Lafayette St, (between Prince and Spring Sts)
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This indie electronics retailer may have moved to a smaller storefront in the Flatiron district (after 21 years at its original Midtown East location), but it’s not skimping on its offerings. The store allows customers to browse (via touch screens) more than 150,000 products before making a purchase. Other highlights include a free phone-charging station (provided by Griffin), an Ooma calling station where customers can call anywhere in the world for free, and gratis, same-day delivery and installation. Yes, free!

  1. 50 W 23rd St, (between Fifth and Sixth Aves)
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Buddy Warren

When a therapist turned decorator opens a home-design store, you can 
expect to find a lot of calming accents in stock. That’s certainly the case 
at Buddy Warren’s Lower East Side boutique: The space is an oasis 
for high-strung New Yorkers—it even has its own coffeeshop—who could 
use help unwinding at home. Score antiques such as a Chinese porcelain vase ($850) and alternative lighting fixtures. If you’re on a budget, Warren also sells aromatherapy products like Ylang Ylang soap ($6) and a honey-salt scrub ($15).

  1. 171 Chrystie St, (between Delancey and Rivington Sts)
More info

Sneaker Pawn USA

The world’s first pawn shop just for athletic footwear opened during the summer of 2014 in Harlem. Father-and-son team Todd and Chase Reed's Sneaker Pawn USA allows you to bring in your high-tops for some quick cash ($100 upfront and then 80 percent of the final sale). And wanna-be sneakerheads can flock to the space to browse the 300-plus collection of high-end athletic shoes. Think Kobe’s shoes for Nike (starting at $180), limited-edition Air Jordans (we saw a pair going for $1,100) and everything in between. Didn’t wait in line to snag those hard-to-find Nike Air Yeezys? This is your next best bet.

  1. 200 Malcolm X Blvd, (at 120th St)
More info


Following the trend of websites opening brick-and-mortars (Piperlime and Warby Parker are recent NYC additions), Birchbox debuts its first boutique in Soho. The company fills its store with full-size versions of the men’s and women’s beauty-product samples it’s been sending to customers for years. In addition to stocking popular brands like Smashbox, Caudalie, Baxter of California and the Art of Shaving, the shop features testing stations, as well as free how-to classes on makeup and hairstyling. And it’s not getting out of the distribution business: At the BYOB (“build your own Birchbox”) section, you can fill a box with five samples for $15. 

  1. 433 W Broadway, (at Prince St), 10012
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