New store openings in NYC

Never have a shortage of stylish goods with our list of the best new store openings around the city

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Recent store openings

Birchbox

Following the trend of websites opening brick-and-mortars (Piperlime and Warby Parker are recent NYC additions), Birchbox debuts its first boutique in Soho. The company fills its store with full-size versions of the men’s and women’s beauty-product samples it’s been sending to customers for years. In addition to stocking popular brands like Smashbox, Caudalie, Baxter of California and the Art of Shaving, the shop features testing stations, as well as free how-to classes on makeup and hairstyling. And it’s not getting out of the distribution business: At the BYOB (“build your own Birchbox”) section, you can fill a box with five samples for $15. 

  1. 433 W Broadway, (at Prince St), 10012
More info

The Organic Pharmacy

This London import is all about making skin-care, and health and beauty products with all-natural and nontoxic ingredients. Think items like a unisex deodorant spray ($35), anti-aging moisturizers, a line of makeup (the mineral eye pencil is $30) and even herbal supplements. In addition to the goods, the West Village shop 
offers beauty treatments like facials and makeup consultations.

  1. 353 Bleecker St, (between Charles and W 10th Sts)
More info

iMakr

Confused about 3-D printing? You won’t be after creating an object at the iMakr print shop on the Lower East Side. The shop has 
a factory-at-home feel where people 
will be comfortable testing the 
new printers, which cost iup to $2,000. More affordable options include a 3-D–printer pen (which basically makes three-dimensional doodles) for only $99. You can learn the design ropes via the two-hour workshops at the store every week. (Download free software at myminifactory.com prior to bringing your laptop to the class.) On-demand printing is $10 per piece and $10 per hour. (Smaller items usually end up costing around 50 and under.)

  1. 125 Allen St, (between Rivington and Stanton St)
More info

The Boerum House & Home

You can’t actually live inside Boerum Hill’s newest shop even though it’s set up like a really cool Brooklyn apartment. The concept, created by Partners & Spade and designed and operated by Flank, features an eclectic mix of housewares, kitchen supplies and more. You’ll find more than 100 products made just for the store, such as custom candles by Wary Meyers ($29) and children’s mobiles by Kim Baise (starting at $49).

  1. 314 Atlantic Ave, (between Hoyt and Smith Sts)
More info

Georgia NYC

Gold walls line this small boutique, which features a selection of vintage women’s clothing. Recent standouts include a leather-fringed vest ($97) and minidress boasting a colorful 1960s pattern ($115). Looking for inspiration? Check out the bulletin-board photo collage at the front of the store.  

  1. 27 Orchard St, (between Canal and Hester Sts)
More info

Coming Soon

This hip home-goods shop features all the items you didn’t know you needed: stone fruit pineapple planters ($44), wooden geo-sculptures by Haley Anne ($70) and Love Cave sculptures ($60) featuring tiny nude—pubic hair and all—figurines. Browsing in the sleek space (the store’s neon-pink sign certainly draws you in) feels like hanging out in your coolest friend’s apartment.

  1. 37 Orchard St, (at Hester St)
More info

La Petite Mort

Guess what? Hip-hop shirts from the 1990s are now collector’s items and start at around $99. The stock here is heavy on items from the ’80s and ’90s—an era that’s also reflected in the shop’s bright decor. Other pieces include summer dresses ($65) and a pair of Tommy Hilfiger overalls ($99) that looks like a relic from a TLC video.

  1. 37B Orchard St, (at Hester St)
More info

The M Jewelers

At the ripe age of 23, designer Mark Shami openied his first boutique in the Diamond District. The M Jewelers features an eclectic line of fresh designs catering 
to men and women with a knack for street style. Gleaming with pavé stones, the Saint Honoré cuff ($99) is one of our favorites among the summer 2014 collection. Other highlights include The Link, a sterling silver body-chain ($70) and the Gentlemen Border sterling-silver cufflinks ($65). The M also offers monogram pieces and customizable designs like the Double Name ring ($120) and the State necklace ($99).

  1. 44 W 47th St, (between Fifth and Sixth Aves)
More info

DNA Footwear

Thanks to locations in Greenpoint, Williamsburg, Park Slope and other parts of Brooklyn, Kings County shoppers are familiar with this minichain. And now Manhattanites can get in on the act too: In summer 2014, DNA Footwear opened in Soho and features men’s and women’s shoes from a variety of brands including Bed|Stu, Frye, Dolce Vita, TOMS and more. Still need to scoop up a pair of Birkenstocks for summer? You’ll find a nice selection of sandals (starting at $90) here.

  1. 273 Lafayette St, (at Prince St)
More info

Lolë

The first NYC outpost—located in Soho—of this Montreal-based women’s athletic brand features a variety of activewear that transitions well from the yoga studio to the street. Think items like colorful high-performance capris ($80) featuring moisture-wicking material and cooling panels of mesh perfect for vinyasa, running or a boot-camp class. The shop also hosts weekly fitness meet-ups at Hudson River Park throughout the summer. (Find more info at facebook.com/lolenewyork).

  1. 112 Mercer St, (between Prince and Spring Sts)
More info

Natori

Well-known for its East-meets-West aesthetic, the House of Natori opened its first-ever U.S. boutique in Nolita. Enter the 1,000-square-foot store and find all three of Josie Natori’s lines: luxurious sleepwear, ready-to-wear and home decor. Our favorites include beautiful silk-and-knit robes ($98 and up), and colorful, flowy dresses (starting at $295). A selection of the designer’s personal collection of antiques acquired during her overseas shopping ventures are occasionally available to purchase.

  1. 253 Elizabeth St, (between Houston and Prince St)
More info

Maggie May

Pop into Magdalena Trever's Lower East Side shop, and you’ll find a Beach Blanket Bingo-meets-Project Runway vibe. And since the space doubles as Trever’s studio, you can also check out her design process. “I want customers to experience the entire creation process and witness my inspiration,” Trever says. Her knit suits start around $225; the shop also offers vintage sterling silver and 10–18k gold-plated rings and wristwatches ($21–$180). You’ll find knit dresses and sweaters ($55 and up) for covering up by the pool.

  1. 207 Ave B, (between 12th and 13th Sts)
More info

Rachel Comey

This NYC designer has had a cult following since she started her eponymous line 14 years ago, and as of June 2014, Rachel Comey’s followers finally have a place to flock to. At her Soho flagship—Comey’s first brick-and-mortar happens to be next to her apartment—you’ll find the complete collection of vintage-inspired women’s clothing (dresses start at $299). The shoes, arguably her most popular offerings, take center stage on a lengthy concrete platform located under a skylight in the middle of the shop.

  1. 95 Crosby St, (between Prince and Spring Sts)
More info

Judith & Charles

This is the second NYC outpost of the Canadian chain, this time on the Upper West Side (the first store is on the Upper East Side). Look for impeccably tailored, minmalist items, like pleated and tapered Pasadena pants ($265); and an asymmetrical-hem Hi-Lo Tropics top ($185).

  1. 188 Columbus Ave, (between 69th and 70th Sts)
More info

alice + olivia by Stacey Bendet

Although designer Stacey Bendet’s classic girly garb can be found in approximately 500 stores worldwide, there’s nothing quite like entering one of her inviting, colorful boutiques. In her fifth location in Manhattan, you’ll find everything from party clothes to work wear, plus a variety of accessories. Current favorites include the all-over bow sweater ($275), structured jumpsuit ($495) and Selma checkered drop-waist dress ($348)

  1. 1186 Madison Ave , (between 86th and 87th Sts)
More info


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