Prima Donna

Murray Hill
At first glance, this trinket-filled shop appears to be no different than the dozens of generic costume-jewelry purveyors dotting the Garment District. But this family-run accessories haven offers affordable, trendy finds that are definitely worth a second look. The sixth location of this minichain (the other five storefronts are all in Queens) happens to be the largest, and therefore boasts the broadest selection of jewelry, hats, sunglasses, bags, headbands and women’s shoes from both overseas and New York vendors. Beaded statement necklaces ($25), animal print slip ons ($20), ruched and striped ballet flats ($17–$20) and handmade-in–New York cuffs dotted with large gemstones ($17) are displayed all over the walls and on round tables. Woven bags and printed canvas totes ($25–$27 are standouts, as are gold-plated, color-blocked wraparound bracelets ($9–$17).
Venue name: Prima Donna
Contact:
Address: 433 Fifth Ave
New York

Cross street: between 38th and 39th Sts
Opening hours: Mon–Sat 10am–8:30pm, Sun 11am–8:30pm
Transport: Subway: 42nd St S, 4, 5, 6, 7 to 42nd St–Grand Central
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