Since winning the CFDA/Vogue Fashion Fund award in 2004, Lazaro Hernandez and Jack McCollough have taken the style world by storm, winning two more CDFA awards for their chic womenswear and handbags. The pair has finally opened its own store, housing Proenza Schouler’s luxe clothing ($175–$2,995) and accessories ($345–$20,500) with a downtown edge. The first thing you’ll notice is the store’s window installation, a larger-than-life version of the brand’s popular PS1 bag sitting in a block of melting ice, created by McCollough’s sister. The rest of the bi-level space features minimal decor with concrete walls, steel clothing racks and potted greenery. Even if you’re not looking to spend more than a month’s rent on a python tote bag ($4,250), the museum-like colorful display of leather handbags ($795–$4,250) is worth a look. The second floor boasts ladies’ apparel, including leather pants ($1,850), tweed coats ($2,280) and cropped wool biker jackets ($990), as well as slightly more attainable items such as tie-dyed tees ($175).
|Venue name:||Proenza Schouler||Contact:|
822 Madison Ave
|Cross street:||between 68th and 69th Sts|
|Opening hours:||Mon–Sat 10am–7pm|
|Transport:||Subway: 6 to 68th St–Hunter College|