Reformation

Shopping Soho
  • 4 out of 5 stars
(1 user review)
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Photograph: Melissa Sinclair
This eco-friendly brand gets another home with owner and designer Yael Aflalo’s second boutique (the other is on the Lower East Side). The environmentally friendly 2,000-square-foot space features energy-saving lighting and reclaimed birchwood dress forms. You’ll find house-brand goods made from repurposed vintage clothing, including high-waisted maxiskirts ($195), shift dresses with cutout details ($185) and V-neck rompers ($235). The store also carries goods from trendy brands, such as Reece Hudson oversize clutches ($695), Jennifer Fisher cuffs ($150–$500) and Cosabella lacy underthings ($19–$48).
Venue name: Reformation
Contact:
Address: 23 Howard St
New York

Cross street: between Crosby and Lafayette Sts
Opening hours: Mon–Sat 11am–8pm, Sun noon–7pm
Transport: Subway: 1 to Canal St (Varick St); J, Z, N, Q, R, 6 to Canal St (Broadway)
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Jessica R

What style! This beautifully curated shop showcases the best pieces of the current line (more can be found online.) You can shop for fun accessories too that complement the fashion forward styles of the clothes.