Story

Boutiques

Chelsea

Not yet rated

Time Out says

Fri Jan 20 2012

A former marketing consultant to TOMS Shoes, Rachel Shechtman taps her shopping savvy as the purveyor behind this spacious boutique. The store houses a rotating collection of unique wares from a balance of local companies and well-known brands. Designed to mirror the editorial style of a magazine, Story will have Shechtman collaborating with guest curators and architects every four to six weeks to reinvent the merchandise and decor with a fresh theme (February’s is, aptly, love). Bestow your Valentine with this month’s picks, including JAMBOX wireless speakers ($179), Vosges gourmet chocolates ($4) and Simon Alcantara gold hoop earrings ($460). Shechtman also plans to host a series of free and paid lectures, film screenings, concerts and special events each month, turning Story into a cultural center for neighborhood locals.

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Venue details

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Address:
Story 144 Tenth Ave
Chelsea
New York

Cross Street:
at 19th St
Venue phone:
212-242-4853
Venue website:
thisisstory.com
Opening hours:
Mon–Wed 11am–7pm, Thu–Sat 11am–8pm, Sun 11am–6pm
Transport:
Subway: A, C, E to 14th St; L to Eighth Ave
Map
1. Story
  - 144 Tenth Ave
    Chelsea
    New York
  - 212-242-4853
  - thisisstory.com
  - 40.744944,-74.005755

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Story

Not yet rated

Time Out says

Venue details

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